The new flavour is only available in Australia

The new flavour is only available in Australia

Abro's Rekorderlig Pomegranate Cider

Category - Cider, flavoured, 4% abv

Available - From this month

Location - Australia, on- and off-trade; off-trade includes the Coles estate, Liquor Land, First Choice and Vintage Cellars

Price - SRP of AUD8 (US$7.50) in off-trade and AUD12 in on-trade per 50cl bottle

Distribution - Coca-Cola Amatil

Swedish cider maker Abro has launched a pomegranate extension of its Rekorderlig cider brand in Australia.

The launch, handled by Abro's global marketing partner Chili Marketing, follows consumer tastings that focussed on new product development. The company said that last summer, 67% of the growth in the Australian cider category came from new ciders.

The flavour is only available in Australia. A spokesperson for the brand said other regions will be looked at in the future.

In July, Pernod Ricard launched a pomegranate sparkling wine in the US targeting female millenials.