US: ABC and ICC launch Sourwave juice drinks
American Beverage Corporation has partnered with Innovative Candy Concepts to become the exclusive bottler and distributor of a new juice drink in the US.
ABC said yesterday (16 May) that the new drink, Too Tarts SmartChoice Sourwave, aims to introduce ICC's Too Tarts SmartChoice candy flavour into beverage market.
The Sourwave drinks, made from 25% juice and containing 100% RDA of vitamin C, will feature the flavours Green Apple, Fruit Punch, Blueberry and Strawberry and will rollout across the US in Wal-Mart stores this month.
"Too Tarts SmartChoice Sourwave will bring the attitude and intense sour flavour that the young consumer has come to expect from the Too Tarts candy brands to the beverage section," said ABC president and COO Tony Battaglia. "In addition, parents will appreciate that we will be consistent with Too Tarts' reputation as a better-for-you, healthier alternative by offering a juice drink that has value-added benefits and an amazing taste unlike any other product."
The drinks will be available in 10oz 'squeeze-and-squirt' bottles with full shrink sleeve labels and will be sold both individually or in 4-pack carriers.
ABC is part of the Dutch food group Royal Wessanen.
- Pernod's mood darkens over India - Analysis
- Have spirits companies forgotten the mainstream?
- Does alcohol accelerate the onset of dementia?
- Why Scotch must drop the 'malts good, blends bad'
- Ashwagandha - The next functional drinks trend?
- Diageo to cut 105 jobs in Scotland, 50 in Italy
- Distell acquires majority stake in Cruz Vodka
- Pernod Ricard YTD fiscal-2017 sales performance
- William Grant names Europe & NA Travel Retail head
- Cognac needs innovation at bottom end - Pernod
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Global Champagne and sparkling wine insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Myanmar - ISA Country Report
- Flavoured Powder Drinks in 2017: Confronting an Ageing World