Sugary beverages account for only 6% of calories in the average Americans diet, according to the ABA

Sugary beverages account for only 6% of calories in the average American's diet, according to the ABA

US soft drinks producers are upping their efforts to address “inaccurate” information on links between CSD consumption and obesity with the launch of a new website. 

Trade body the American Beverage Association (ABA) has set up the site - in a bid to correct what it calls “distorted” facts about sugary soft drinks. The US soda industry is facing the threat of increased regulation as health campaigners and politicians point to CSDs as a major cause of the country's obesity crisis.

In New York City, the authorities are attempting to enforce a ban on large high-sugar soda, while in California a law to force producers to put health warnings on products moved a step closer last month

“The truth is this: all sugar-sweetened beverages (soda, juice drinks, teas, sports drinks, etc) account for just 6% of the calories in the average American’s diet,” the ABA said. “That means that 94% of the calories that people consume come from other foods and beverages.” 

It added: “Regular soda sales are down double digits since 1999, as Americans are choosing more low- and no-calorie options.” 

The website also challenges other “myths” around CSDs. It disputes the fact that taxing soda would cut obesity. “There is no evidence that soda taxes will have any effect whatsoever on obesity, and one study showed just the opposite,” the site says. 

This week, the Coca-Cola Co launched a new anti-obesity online video showing consumers burning off calories to earn themselves a can of the company's flagship cola