US: ABA praises school limits on soft drinks
Obesity is a hot topic in US schools
The American Beverage Association (ABA) has welcomed proposed limits on high-sugar beverages in US schools, saying they reflect industry guidelines implemented two years ago.
In a statement late Friday (1 February), the ABA commended the United States Department of Agriculture (USDA) for its “hard work” in drafting proposals that will ban soft drinks with more than 75 calories per 12 ounces (33cl). The rules, which can be viewed here, will also ban soft drinks that are under the limit and calorie-free CSDs from meal service areas.
“USDA's proposed regulations reflect the success of the industry guidelines, which were developed by the Alliance for a Healthier Generation and implemented in schools across the country more than two years ago,” the ABA said.
The voluntary code reduced by 90% beverage calories shipped to schools between 2004 and 2010, the ABA said.
The public will have 60 days to comment on the USDA rules before they are finalised for the 2014-15 school year, according to reports.
Soda companies are increasingly having to address the issue of obesity in the US. Last month, the Coca-Cola Co launched an advert highlighting its range of low-calorie drinks, while the ABA is locked in a court battle with New York City's authorities over a proposed ban on large sugary beverages.
Coca-Cola Co's chief executive Muhtar Kent has argued that the group's second quarter performance is an "anomaly" caused by a combination of uncontrollable factors and not a "systemic" issue. ...
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