US: ABA praises school limits on soft drinks

By | 4 February 2013

Obesity is a hot topic in US schools

Obesity is a hot topic in US schools

The American Beverage Association (ABA) has welcomed proposed limits on high-sugar beverages in US schools, saying they reflect industry guidelines implemented two years ago.

In a statement late Friday (1 February), the ABA commended the United States Department of Agriculture (USDA) for its “hard work” in drafting proposals that will ban soft drinks with more than 75 calories per 12 ounces (33cl). The rules, which can be viewed here, will also ban soft drinks that are under the limit and calorie-free CSDs from meal service areas.

“USDA's proposed regulations reflect the success of the industry guidelines, which were developed by the Alliance for a Healthier Generation and implemented in schools across the country more than two years ago,” the ABA said. 

The voluntary code reduced by 90% beverage calories shipped to schools between 2004 and 2010, the ABA said.

The public will have 60 days to comment on the USDA rules before they are finalised for the 2014-15 school year, according to reports.

Soda companies are increasingly having to address the issue of obesity in the US. Last month, the Coca-Cola Co launched an advert highlighting its range of low-calorie drinks, while the ABA is locked in a court battle with New York City's authorities over a proposed ban on large sugary beverages.

Expert analysis

Trends in Weight Management 2011

This report considers global obesity and overweight statistics and considers how different products and diets affect the body’s natural weight control mechanism. The report also examines current health claims regulation for food and drinks and explores recent developments in diet brands, key innovations in functional foods and other strategies such as novel delivery methods and using social media.

Sectors: Corporate social responsibility (CSR), Soft drinks

Companies: Coca-Cola Co

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