The American Beverage Association (ABA) has announced its new vice president for state and local affairs as James McGreevy.

McGreevy will be responsible for representing the interests of ABA members - non-alcoholic drinks manufacturers and distributors - before state legislatures and regulatory bodies.

Association CEO Susan Neely said: "Jim's extensive government relations, political and organisational experience will be a tremendous asset to the association."

McGreevy has been an associate in a law firm in Minnesota since 1999, after serving as assistant to the senate majority leader for the Minnesota State Senate.

McGreevy also has the experience of being lead advance person for the 2004 Kerry-Edwards presidential campaign and Northeast Pennsylvania field director for the 1992 Clinton-Gore campaign.

The non-alcoholic beverage industry has annual US sales in excess of US$88bn.