The US beer advertising squabble has a new twist, according to reports. Two television channels have rejected three Anheuser-Busch adverts that spoof two ad campaigns by Miller Brewing, a source familiar to the situation said yesterday (5 January).

The rejection follows four major US broadcast networks pulling some Miller Lite commercials after AB complained about them.

One of the original Miller adverts contained American football referees penalising Bud Light for various offences. AB is currently running other commercials insinuating that the Miller referees are confiscating Bud Light so they can drink it themselves.

ABC and its sister cable network ESPN rejected the most recent AB advert because it features an actor "performing an action that is criminal, dangerous" and easy to imitate, the source said.

The other rejected spots lampoon Miller commercials that feature actors portraying former Anheuser-Busch drinkers talking through a bullhorn at an Anheuser-Busch plant, saying that Miller brands taste better than Bud Light or Budweiser.

ABC said that since the Miller commercials that the AB ads mock were pulled from the air, AB could not use the parodies.