US: A-B upbeat about World Cup impact

By just-drinks.com editorial team | 11 April 2006

Anheuser-Busch has insisted its inability to use the Budweiser trademark during this summer's football World Cup in Germany will not hit its attempts to promote the image of its flagship beer.

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Anheuser-Busch has insisted its inability to use the Budweiser trademark during this summer's football World Cup in Germany will not hit its attempts to promote the image of its flagship beer.

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