SWEDEN: A-B triumphs in Bud trademark dispute
Anheuser-Busch has won the latest battle over the Budweiser name after a Swedish court ordering Czech brewer Budejovicky Budvar to stop using the trademark.
The Svea Court of Appeals upheld Anheuser-Busch's exclusive "Budweiser" trademark rights in Sweden and ordered Budejovicky Budvar to stop using "Budweiser Budvar" on their labels, packaging and advertising.
Anheuser-Busch said today (18 January) that the Swedish ruling also set "a strong legal precedent" as it followed a 2005 World Trade Organisation ruling that geographic indications protected in Europe cannot be used in translation if it interferes with prior or existing trademarks.
"This is an important ruling for Anheuser-Busch as it strengthens our exclusive Budweiser trademark rights in Sweden," Steve Burrows, president and CEO of Anheuser-Busch International, said.
"Anheuser-Busch has made significant investments in developing the Budweiser brand name throughout the world and we will aggressively protect our famous trademarks from any infringement."
The appeal court's decision upheld a 2003 ruling in which trademark rights were awarded to Anheuser-Busch.
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