CHINA: A-B launches fresh Bud trademark appeal
The US brewing giant told just-drinks today (17 August) that it would fight last month's decision by a Beijing court to throw out a previous appeal against the registration of Budejovicky Budvar in China.
"We believe the Czech brewer's trademark registration would infringe on our world famous brands and Anheuser-Busch has appealed the Beijing Intermediate People's Court's decision which allowed the Czech brewer to register Budejovicky Budvar in China," said Steve Burrows, president and CEO of A-B's international arm.
Budvar had seen last month's ruling as "an important step" towards the "definitive registration" of its trademarks in China.
The century-old rivalry between Anheuser-Busch and Czech brewer Budejovicky Budvar took an unexpected twist earlier this week when the two brewers signed an import deal for the US market. However, des...
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