Anheuser-Busch has lodged a fresh appeal against a Chinese ruling that has allowed Czech rival Budejovicky Budvar to register its trademark in the world's largest beer market.

The US brewing giant told just-drinks today (17 August) that it would fight last month's decision by a Beijing court to throw out a previous appeal against the registration of Budejovicky Budvar in China.

"We believe the Czech brewer's trademark registration would infringe on our world famous brands and Anheuser-Busch has appealed the Beijing Intermediate People's Court's decision which allowed the Czech brewer to register Budejovicky Budvar in China," said Steve Burrows, president and CEO of A-B's international arm.

Budvar had seen last month's ruling as "an important step" towards the "definitive registration" of its trademarks in China.