US: Anheuser-Busch InBev unveils bowtie Budweiser can

By | 17 April 2013

Click through to view an image of the new bowtie-shaped can

Click through to view an image of the new bowtie-shaped can

view 1 related image

A new bowtie-shaped Budweiser can will be launched in the US next month, Anheuser-Busch InBev has revealed. 

The can, which has been in development since 2010, will be exclusively available in 8-packs in the US off-trade from 6 May, the brewer said today (17 April). It will not replace the traditional Budweiser can. 

An initial run of 10m bowtie cans have been made, with an extra 8m being produced this month, A-B InBev said.

“This can is certainly a conversation starter: eye-catching, easy-to-grip, trendy and – according to our research – very appealing to young adults,” said Pat McGauley, A-B InBev's innovation VP.  

The can’s slimmer design means it holds 11.3oz of beer and has about 137 calories, around 8.5 fewer calories than a traditional 12oz can of Budweiser, the brewer said. 

The bowtie symbol was first used in 1956 in a national advertising campaign for Budweiser. The brand's can packaging was last updated in 2011

Last year, A-B InBev was embroiled in a trademark dispute with San Antonio Winery over the bowtie symbol. The brewer claimed the wine group's Bow Tie brand could lead to confusion among consumers. 

Meanwhile, A-B InBev also announced today that it is testing a new 25oz can in ten US states that will replace its 24oz can. The bigger can will go on sale this summer, the company said. 

Expert analysis

2012 The U.S. Beer Market

This "value set" report combines Beer in the U.S., Imported Beer and Specialty Beer and Microbrewery Markets to create the most exhaustive study of the U.S. beer market available. An $18,000+ value that is priced much lower, it scrutinizes all aspects, covering state and regional markets, distribution channels, brewers and brands, imports, exports, packaging, pricing, advertising, demographics and projections. It also provides in-depth examination of the mergers, acquisitions and joint ventures reshaping the industry plus projections through 2016.

Sectors: Beer & cider

Companies: InBev

There are currently no comments on this article

Be the first to comment on this article

Related research

Anheuser-Busch InBev NV/SA : Consumer Packaged Goods - Company Profile, SWOT & Financial Report

Canadean's "Anheuser-Busch InBev NV/SA : Consumer Packaged Goods - Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts,major product...

Anheuser-Busch InBev NV in Alcoholic Drinks (USA)

Anheuser-Busch InBev (A-B InBev) is facing challenges in the mature US beer category by focusing on premium and craft beer. As the US Justice Department precluded A-B InBev from controlling the lucrative Modelo brands in the US, the company will push...

Anheuser-Busch InBev NV in Beer (World)

A-B InBev is the leading global brewer with 18% of global beer volumes, and the company is well placed to take advantage of expected volume growth in emerging markets, especially in Mexico following its Modelo acquisition, and value growth in high-ma...

Related articles

just the Round-Up - The week in drinks

The top ten stories published on just-drinks this week:

UK: Two groups looked at "serious" bid for Waverley TBS

Two entities expressed "serious interest" in buying collapsed wholesaler Waverley TBS after it called in administrators last year, it has emerged.

ITALY: Budvar to start using 'Budweiser' again after latest legal tussle

Budejovický Budvar has claimed victory in Italy in the latest installment of its long-running trademark battle with Anheuser-Busch InBev.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page