US: A-B and US Bank introduce reward card

By | 2 April 2008

US Bank and Anheuser-Busch have joined forces to create Budweiser Rewards Visa Platinum, a card allowing members to earn points toward gift cards for Anheuser-Busch merchandise.

The partnership with Anheuser-Busch, brewer of Budweiser and Bud Light, will offer consumers the opportunity to earn points for every US$1 spent in net purchases made through the website, catalogues, in gift shops and in various other manners.

"It's thrilling to see our two companies coming together once again in a business partnership - US Bank, the largest bank in St Louis, and Anheuser-Busch, a St Louis-based corporation with great history and respect in this city," said Joseph Imbs, president of US Bank in St Louis.

For every 2,500 points earned, cardmembers will be sent a US$25 Anheuser-Busch merchandise rewards gift card, which can be redeemed against apparel, gifts, home bar and sports items.

"Anheuser-Busch is one of the most recognised and respected companies in the world, and it is our pleasure to partner with them to offer these cards," said John Owens, senior vice president of co-branded cards at US Bank. 

Yesterday, Anheuser-Busch announced its intention to delist its shares from the Official List of the UK Listing Authority and have the admission to trading of its shares on the London Stock Exchange's market cancelled.

Sectors: Beer & cider

Companies: Anheuser-Busch

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