Improved bottler performance, the success of the "Make 7 UP Yours" national advertising campaign and strong consumer promotions and marketplace programs have contributed to increased 7 UP volume and share in four consecutive quarterly reporting periods. These accomplishments took place in the midst of a weak soft drink market, according to company executives holding their annual bottler meeting here, leading both 7 UP managers and bottlers to express optimism and enthusiasm for the 71-year-old brand's future growth.