USA: 7 UP Packaging Graphics to Change; Fall Debut Is Next Step in Brand's Multiyear Makeover
As the new school year gets under way this fall, and leaves turn vibrant hues that signal the onset of cooler weather, 7 UP bottlers will be busy delivering some "hot" news on what they feel is the "cool" new look of a soft drink brand familiar to American consumers. With the launch of new packaging graphics targeted for Oct.
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