US: 7-Eleven pulls Cocaine drink - report
An energy drink called Cocaine has been pulled from the shelves of 7-Eleven convenience stores in the US.
The US retailer decided to remove the high-caffeine drink from its stores following customer complaints. The drink, which is produced by Las Vegas-based Redux Beverages, has its name written on cans in what appears to be lines of white powder, but does not actually contain any cocaine.
Speaking to the Associated Press this week, managing partner Hannah Kirby, whose husband created the drink, played down the move, saying that 7-Eleven did not account for many sales of the drink.
"7-Eleven is not recommending this product be stocked," a spokeswoman for the chain told the news service.
Redux Beverages has been instructed to cease naming its energy drink brand Cocaine....
Energy drinks group Who's Your Daddy has hired John Ricci, the former Hansen Beverage Company regional sales manager, as key account executive....
Anheuser-Busch has come out fighting against claims it is targeting children with one of its alcoholic brands....
GlaxoSmithKline has lined up two flavour additions to its Lucozade Sport energy drink line....
The Coca-Cola Co. has completed its purchase of Fuze Beverage in the US....
National Beverage Corp. has posted rising third-quarter profits thanks to growing sales of its energy drink, water and juice brands....
Coca-Cola North America is adding to its Vault portfolio, one year after launching the brand in the US....
The latest review of new drinks products has highlighted a juice-heavy energy drink, a controversially-named coffee and some new packaging innovations....
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