GERMANY: 2007 beer prices expected to rise - report

By just-drinks.com editorial team | 30 November 2006

The price of beer in Germany is set to rise sharply next year, according to reports.

Agence France Presse said yesterday (29 November) that rising malt prices and energy costs, as well as the impending rise in value-added, or sales, tax will hit beer prices in the country in 2007.

Citing the CEO of Radeberger, Germany's largest brewer, AFP noted that the price of a 20-bottle case of beer could go up by as much as EUR1 (US$1.30) in 2007. "The market is going to have to get used to a price of EUR15 per case," Ulrich Kellmeyer told the news service.

Last year, per capita consumption amongst the German population aged over 15 was 129.4 litres, AFP added.

Sectors: Beer & cider

Companies: Radeberger