Yoghurt and Sour Milk Products in Malaysia

Yoghurt and Sour Milk Products in Malaysia

Published: April 2014
Publisher: Euromonitor International
Product ref: 213448
Pages: 55
Format: PDF
Delivery: Immediate download

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Active marketing campaigns by players such as Marigold and Yakult raised consumers’ awareness of the benefits of yoghurt such as aiding digestion. This in turn continued to attract consumer interest in yoghurt during 2013, especially with consumers’ rising health consciousness. As a result, yoghurt and sour milk drinks registered relatively high current value growth in 2013, albeit slightly slower than in 2012.

Euromonitor International's Yoghurt and Sour Milk Products in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Sour Milk Products, Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Yoghurt and Sour Milk Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Price: $900.00

Don't worry. No payment is taken yet

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Related research categories

By sector: Dairy (in Soft drinks)

By market: Malaysia (in Asia)


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