Yakult Honsha Co Ltd in Health and Wellness - World

Published: February 2011

Publisher: Euromonitor Plc

Product ref: 107539

Pages: 40

Format: PDF

Delivery: Immediate download

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Price: $ 520.00

Report description

Health and wellness are central to Yakult. The company is a “probiotics” pioneer and its Yakult brand is the top-selling probiotic dairy drink globally, with a presence across 32 markets worldwide. However, the company faces intense competition from rival Danone in particular in Europe, while its performance has been weak in its domestic Japanese market, where probiotic yoghurt drinks have long lost their novelty. Emerging markets will be key to growth for Yakult over the coming years.

Euromonitor International’s Yakult Honsha Co Ltd in Health and Wellness - World Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Health and Wellness industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Health and Wellness by Category, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Yakult Honsha Co Ltd in Health and Wellness - World
Euromonitor International
February 2011
Scope of the report
Strategic Evaluation
Competitive Positioning
Market Assessment
Probiotic Yoghurt Opportunities
Opportunities Beyond Yoghurt
Brand Strategy
Operations
Recommendations

Price: $ 520.00

Related research categories

By company: Yakult Honsha Co., Ltd.