Woongjin Food Co Ltd in Soft Drinks (South Korea)
Woongjin Foods is expanding its product line in various categories. In October 2012, the company launched an energy drink Rockstar, pricing the product lower than its competing brand Red Bull. It introduced Multi-V functional bottled water in September 2012. These new products are available through major retailers such as hypermarkets, convenience stores, and non-grocery retailers.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table of contentsStrategic Direction
Summary 1 Woongjin Food Co Ltd: Key Facts
Summary 2 Woongjin Food Co Ltd: Operational Indicators
Summary 3 Woongjin Food Co Ltd: Production Statistics 2012
Summary 4 Woongjin Food Co Ltd: Competitive Position 2012
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