Wine - Turkey

The decline in the volume sales of wine was due to several factors. In 2008, the recession resulted in a decline in overall sales, as people started to spend less on alcoholic drinks. In addition, the government increased the Special Consumption Tax on the 1st January 2010 which affected all alcoholic drinks, resulting in an increase in the unit prices of wine. As the prices increase, consumers shifted from wine to cheaper products like beer.

Euromonitor International's Wine in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wine market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Wine in Turkey
Euromonitor International
December 2010
List of Contents and Tables
Executive Summary
Recession and Increasing Prices Affect Sales Negatively
At-home Socialising Boosts Off-trade Channel Sales
Efes Pilsen As Remains the Leader
Supermarkets/hypermarkets Share Is Increasing
Alcoholic Drinks Is Expected To Register Positive Volume Growth
Key Trends and Developments
Off-trade Sales Benefit From Increasing Time Spent at Home
Increasing Unit Prices Result in A Shift To Cheaper Products
Alcoholic Drinks Continues To Grow in Turkey
Horeca Is the Focus of New Products
Summary 1 Key New Product Developments 2009-2010
Specialist Retailers Lose Share To Supermarkets/hypermarkets and Discounters
Summary 2 Leading Specialist Retailers 2009
Burgaz Alkollü Içkiler Sanayii Ve Ticareti As Is Being Sold
Summary 3 Speculated Merger and Acquisition Activity 2010-2011
Market Background
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2010
Table 3 Selling Margin of a Typical Beer Brand 2010 - Efes Pilsen
Table 4 Selling Margin of a Typical Wine Brand 2010 - Yazgan
Table 5 Selling Margin of a Typical Spirits Brand 2010 - Yeni Raki
Operating Environment
Contraband/parallel Trade
Market Indicators
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 7 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 8 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 10 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 11 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
Table 17 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
Summary 4 Research Sources
Doluca Bagcilik Ve Sarapcilik
Strategic Direction
Key Facts
Summary 5 Doluca Bagcilik ve Sarapcilik AS: Key Facts
Company Background
Production
Summary 6 Doluca Bagcilik ve Sarapcilik AS: Production Statistics 2010
Competitive Positioning
Summary 7 Doluca Bagcilik ve Sarapcilik AS: Competitive Position 2010
Efes Pilsen As
Strategic Direction
Key Facts
Summary 8 Efes Pilsen AS: Key Facts
Summary 9 Efes Pilsen AS: Operational Indicators
Company Background
Production
Summary 10 Efes Pilsen AS: Production Statistics 2010
Competitive Positioning
Summary 11 Efes Pilsen AS: Competitive Position 2010
Mey Icki Sanayi Ve Ticaret As
Strategic Direction
Key Facts
Summary 12 Mey Icki Sanayi ve Ticaret AS: Key Facts
Summary 13 Mey Icki Sanayi ve Ticaret AS: Operational Indicators
Company Background
Production
Summary 14 Mey Icki Sanayi ve Ticaret AS: Production Statistics 2010
Competitive Positioning
Summary 15 Mey Icki Sanayi ve Ticaret AS: Competitive Position 2010
Topkapi Icecek Dagitim Ve Pazarlama As
Strategic Direction
Key Facts
Summary 16 Topkapi Icecek Dagitim ve Pazarlama AS: Key Facts
Summary 17 Topkapi Icecek Dagitim ve Pazarlama AS: Operational Indicators
Company Background
Production
Summary 18 Topkapi Icecek Dagitim ve Pazarlama AS: Production Statistics 2010
Competitive Positioning
Summary 19 Topkapi Icecek Dagitim ve Pazarlama AS : Competitive Position 2010
Yazgan Sarapçilik As
Strategic Direction
Key Facts
Summary 20 Yazgan Sarapçilik AS: Key Facts
Summary 21 Yazgan Sarapçilik AS: Operational Indicators
Company Background
Production
Summary 22 Yazgan Sarapçilik AS: Production Statistics 2010
Competitive Positioning
Summary 23 Yazgan Sarapçilik AS: Competitive Position 2010
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 22 Sales of Wine by Category: Total Volume 2005-2010
Table 23 Sales of Wine by Category: Total Value 2005-2010
Table 24 Sales of Wine by Category: % Total Volume Growth 2005-2010
Table 25 Sales of Wine by Category: % Total Value Growth 2005-2010
Table 26 Sales of Wine by On-trade vs Off-trade Split: Volume 2005-2010
Table 27 Sales of Wine by On-trade vs Off-trade Split: Value 2005-2010
Table 28 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 29 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 30 Volume Sales of Still Red Wine by Price Segment 2005-2010
Table 31 Volume Sales of Still White Wine by Price Segment 2005-2010
Table 32 Volume Sales of Still Rosé Wine by Price Segment 2005-2010
Table 33 Volume Sales of Other Sparkling Wine by Price Segment 2005-2010
Table 34 Sales of Still Red Wine by Grape/Varietal Type 2005-2010
Table 35 Sales of Still White Wine by Grape/Varietal Type 2005-2010
Table 36 Sales of Still Rosé Wine by Grape/Varietal Type 2005-2010
Table 37 Sales of Still Red Wine by Quality Classification 2005-2010
Table 38 Sales of Still White Wine by Quality Classification 2005-2010
Table 39 Sales of Still Rosé Wine by Quality Classification 2005-2010
Table 40 Wine Production, Imports and Exports: Total Volume 2004-2009
Table 41 Wine Exports by Country of Destination: Total Volume 2004-2009
Table 42 Wine Exports by Country of Destination: Total Value 2004-2009
Table 43 Wine Imports by Country of Origin: Total Volume 2004-2009
Table 44 Wine Imports by Country of Origin: Total Value 2004-2009
Table 45 Company Shares of Still Light Grape Wine by National Brand Owner 2006-2010
Table 46 Company Shares of Still Light Grape Wine by Global Brand Owner 2006-2010
Table 47 Brand Shares of Still Light Grape Wine 2007-2010
Table 48 Company Shares of Champagne by National Brand Owner 2006-2010
Table 49 Company Shares of Champagne by Global Brand Owner 2006-2010
Table 50 Brand Shares of Champagne 2007-2010
Table 51 Company Shares of Other Sparkling Wine by National Brand Owner 2006-2010
Table 52 Company Shares of Other Sparkling Wine by Global Brand Owner 2006-2010
Table 53 Brand Shares of Other Sparkling Wine 2007-2010
Table 54 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2006-2010
Table 55 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2006-2010
Table 56 Brand Shares of Fortified Wine and Vermouth 2007-2010
Table 57 Forecast Sales of Wine by Category: Total Volume 2010-2015
Table 58 Forecast Sales of Wine by Category: Total Value 2010-2015
Table 59 Forecast Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 60 Forecast Sales of Wine by Category: % Total Value Growth 2010-2015

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Related research categories

By sector: Wine (in Wine & Champagne)

By market: Turkey (in Asia)