Wine - Switzerland

Swiss wine consumption continued to drop in 2010, for a variety of reasons. Wine consumption has been declining steadily in recent years; however, the decrease in consumption in 2010 was significantly higher than the review period average. One reason for the consistent drop in consumption is the Swiss’ increasing attention to health and wellness. As the Swiss focus on healthier lifestyles, the consumption of most alcoholic drinks will continue to decrease. The recent economic downturn, together...

Euromonitor International's Wine in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wine market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Wine in Switzerland
Euromonitor International
January 2011
List of Contents and Tables
Executive Summary
On-trade Sales Still Suffering
World Cup Tournament Helps Struggling Beer
the Appeal of Small Specialty Breweries
Specialist Retailers Lose Distribution Share
A More Positive Outlook
Key Trends and Developments
More Restrictive Swiss Drinking Regulations
Domestic Brands Face Strong Competition
Private Label Expansion Continues
the Swiss Increasingly Appreciate "cocooning"
Microbreweries Boom
Specialist Retailers' Strategies
Summary 1 Leading Specialist Retailers 2010
Mergers and Acquisitions
Summary 2 Merger and Acquisition Activity 2008-2010
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 2 Typical Wholesaler and Retailer Mark-ups by Sector 2010
Table 3 Selling Margin of a Typical Beer Brand 2010 - Feldschlösschen Original
Table 4 Selling Margin of a Typical Wine Brand 2010 - Jacob's Creek
Table 5 Selling Margin of a Typical Spirits Brand 2010 - Campari
Operating Environment
Market Indicators
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 7 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 8 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 10 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 11 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
Table 17 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
Sources
Summary 3 Research Sources
Feldschlösschen Getränke AG
Strategic Direction
Key Facts
Summary 4 Feldschlösschen Getränke AG: Key Facts
Summary 5 Feldschlösschen Getränke AG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Feldschlösschen Getränke AG: Competitive Position 2010
Mosterei Möhl AG
Strategic Direction
Key Facts
Summary 7 Mosterei Möhl AG: Key Facts
Summary 8 Mosterei Möhl AG: Operational Indicators
Company Background
Production
Summary 9 Mosterei Möhl AG: Production Statistics
Competitive Positioning
Summary 10 Mosterei Möhl AG: Competitive Position 2010
Mövenpick Wein AG
Strategic Direction
Key Facts
Summary 11 Mövenpick Wein AG: Key Facts
Summary 12 Mövenpick Wein AG: Operational Indicators
Company Background
Private Label
Summary 13 Mövenpick Wein AG: Private Label Portfolio
Competitive Positioning
Summary 14 Mövenpick Wein AG: Competitive Position 2009
Provins Valais
Strategic Direction
Key Facts
Summary 15 Provins Valais: Key Facts
Company Background
Production
Competitive Positioning
Summary 16 Provins Valais: Competitive Position 2010
Schenk SA
Strategic Direction
Key Facts
Summary 17 Schenk SA: Key Facts
Summary 18 Schenk SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 19 Schenk SA: Competitive Position 2010
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 22 Sales of Wine by Category: Total Volume 2005-2010
Table 23 Sales of Wine by Category: Total Value 2005-2010
Table 24 Sales of Wine by Category: % Total Volume Growth 2005-2010
Table 25 Sales of Wine by Category: % Total Value Growth 2005-2010
Table 26 Sales of Wine by On-trade vs Off-trade Split: Volume 2005-2010
Table 27 Sales of Wine by On-trade vs Off-trade Split: Value 2005-2010
Table 28 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 29 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 30 Volume Sales of Still Red Wine by Price Segment 2005-2010
Table 31 Volume Sales of Still White Wine by Price Segment 2005-2010
Table 32 Volume Sales of Still Rosé Wine by Price Segment 2005-2010
Table 33 Volume Sales of Other Sparkling Wine by Price Segment 2005-2010
Table 34 Sales of Still Red Wine by Grape/Varietal Type 2005-2010
Table 35 Sales of Still White Wine by Grape/Varietal Type 2005-2010
Table 36 Sales of Still Rosé Wine by Grape/Varietal Type 2005-2010
Table 37 Sales of Still Red Wine by Quality Classification 2005-2010
Table 38 Sales of Still White Wine by Quality Classification 2005-2010
Table 39 Sales of Still Rosé Wine by Quality Classification 2005-2010
Table 40 Wine Production, Imports and Exports: Total Volume 2004-2009
Table 41 Wine Exports by Country of Destination: Total Volume 2004-2009
Table 42 Wine Exports by Country of Destination: Total Value 2004-2009
Table 43 Wine Imports by Country of Origin: Total Volume 2004-2009
Table 44 Wine Imports by Country of Origin: Total Value 2004-2009
Table 45 Company Shares of Still Light Grape Wine by National Brand Owner 2006-2010
Table 46 Company Shares of Still Light Grape Wine by Global Brand Owner 2006-2010
Table 47 Brand Shares of Still Light Grape Wine 2007-2010
Table 48 Company Shares of Champagne by National Brand Owner 2006-2010
Table 49 Company Shares of Champagne by Global Brand Owner 2006-2010
Table 50 Brand Shares of Champagne 2007-2010
Table 51 Company Shares of Other Sparkling Wine by National Brand Owner 2006-2010
Table 52 Company Shares of Other Sparkling Wine by Global Brand Owner 2006-2010
Table 53 Brand Shares of Other Sparkling Wine 2007-2010
Table 54 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2006-2010
Table 55 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2006-2010
Table 56 Brand Shares of Fortified Wine and Vermouth 2007-2010
Table 57 Forecast Sales of Wine by Category: Total Volume 2010-2015
Table 58 Forecast Sales of Wine by Category: Total Value 2010-2015
Table 59 Forecast Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 60 Forecast Sales of Wine by Category: % Total Value Growth 2010-2015

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Related research categories

By sector: Wine (in Wine & Champagne)

By market: Switzerland (in Europe)