Wine - Sweden

The general trend in Sweden towards more consumption of organic and Fair Trade food and drinks has also influenced sales of wine. Sales are increasing rapidly as well as the number of brands. In 2009, organic wine sales increased by 45% and reached sales of well over six million litres, which represented 4% of off-trade sales. At the same time Fair Trade wine increased by almost 19% and these wines accounted for 1% of off-trade sales in 2009. The positive trend continued in 2010 and during the...

Euromonitor International's Wine in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wine market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Wine in Sweden
Euromonitor International
December 2010
List of Contents and Tables
Executive Summary
Volume Sales Increase
Organic Brands Increasingly Popular
Pernod Ricard Sweden Sells Off Brands
Retail Monopoly Dominate Sales
Growth To Continue in the Forecast Period
Key Trends and Developments
Improvement in the Economy
Green Trend in Alcoholic Drinks
Smaller Premium Producers of Alcoholic Drinks Get Shelf Space
Key New Product Launches
Summary 1 Key New Product Developments 2009-2010
Specialist Retailer
Summary 2 Leading Specialist Retailers 2009
Market Merger and Acquisition Activity
Summary 3 Merger and Acquisition Activity 2009-2010
Summary 4 Speculated Merger and Acquisition Activity 2010-2011
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2005-2009
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2010
Table 4 Selling Margin of a Typical Beer Brand 2010
Table 5 Selling Margin of a Typical Wine Brand 2010
Table 6 Selling Margin of a Typical Spirits Brand 2010
Operating Environment
Contraband/parallel Trade
Table 7 SoRad Estimates of Contraband Consumption 2009
Duty Free
Table 8 Swedish Visitors to Åland 2003-2009
Cross-border/private Imports
Table 9 Private Imports into Sweden 2004-2009
Market Indicators
Table 10 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 11 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 12 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 13 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 14 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 16 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 17 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 18 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 19 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 20 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
Table 21 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
Summary 5 Research Sources
Kopparbergs Bryggeri Ab
Strategic Direction
Key Facts
Summary 6 Kopparbergs Bryggeri AB: Key Facts
Summary 7 Kopparbergs Bryggeri AB: Operational Indicators
Company Background
Production
Summary 8 Kopparbergs Bryggeri AB: Production Statistics 2010
Competitive Positioning
Summary 9 Kopparbergs Bryggeri AB: Competitive Position 2010
Mackmyra Svensk Whisky Ab
Strategic Direction
Key Facts
Summary 10 Mackmyra Svensk Whisky AB: Key Facts
Summary 11 Mackmyra Svensk Whisky AB: Operational Indicators
Company Background
Production
Summary 12 Mackmyra Svensk Whisky AB: Production Statistics 2009
Competitive Positioning
Summary 13 Mackmyra Svensk Whisky AB: Competitive Position 2010
Saturnus Ab
Strategic Direction
Key Facts
Summary 14 Saturnus AB: Key Facts
Summary 15 Saturnus AB: Operational Indicators
Company Background
Production
Summary 16 Saturnus AB: Production Statistics 2010
Competitive Positioning
Summary 17 Saturnus AB: Competitive Position 2010
Spendrups Bryggeri Ab
Strategic Direction
Key Facts
Summary 18 Spendrups Bryggeri AB: Key Facts
Summary 19 Spendrups Bryggeri AB: Operational Indicators
Company Background
Production
Summary 20 Spendrups Bryggeri AB: Production Statistics 2010
Competitive Positioning
Summary 21 Spendrups Bryggeri AB: Competitive Position 2010
Systembolaget Ab
Strategic Direction
Key Facts
Summary 22 Systembolaget AB: Key Facts
Summary 23 Systembolaget AB: Operational Indicators
Company Background
Chart 1 Systembolaget AB: Systembolaget in Gothenburg
Private Label
Competitive Positioning
Summary 24 Systembolaget AB: Competitive Position 2009
Headlines
Trends
Table 26 Country Shares for Still Light Wine and Sparkling Wine, Off-trade Sales, 2006-2009
Table 27 Bag-in-box Volume Sales 2005-2010, Still Light Wine
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 28 Sales of Wine by Category: Total Volume 2005-2010
Table 29 Sales of Wine by Category: Total Value 2005-2010
Table 30 Sales of Wine by Category: % Total Volume Growth 2005-2010
Table 31 Sales of Wine by Category: % Total Value Growth 2005-2010
Table 32 Sales of Wine by On-trade vs Off-trade Split: Volume 2005-2010
Table 33 Sales of Wine by On-trade vs Off-trade Split: Value 2005-2010
Table 34 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 35 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 36 Volume Sales of Still Red Wine by Price Segment 2005-2010
Table 37 Volume Sales of Still White Wine by Price Segment 2005-2010
Table 38 Volume Sales of Still Rosé Wine by Price Segment 2005-2010
Table 39 Volume Sales of Other Sparkling Wine by Price Segment 2005-2010
Table 40 Sales of Still Red Wine by Grape/Varietal Type 2005-2010
Table 41 Sales of Still White Wine by Grape/Varietal Type 2005-2010
Table 42 Sales of Still Rosé Wine by Grape/Varietal Type 2005-2010
Table 43 Sales of Still Red Wine by Quality Classification 2005-2010
Table 44 Sales of Still White Wine by Quality Classification 2005-2010
Table 45 Sales of Still Rosé Wine by Quality Classification 2005-2010
Table 46 Wine Production, Imports and Exports: Total Volume 2004-2009
Table 47 Wine Exports by Country of Destination: Total Volume 2004-2009
Table 48 Wine Exports by Country of Destination: Total Value 2004-2009
Table 49 Wine Imports by Country of Origin: Total Volume 2004-2009
Table 50 Wine Imports by Country of Origin: Total Value 2004-2009
Table 51 Company Shares of Still Light Grape Wine by National Brand Owner 2006-2010
Table 52 Company Shares of Still Light Grape Wine by Global Brand Owner 2006-2010
Table 53 Brand Shares of Still Light Grape Wine 2007-2010
Table 54 Company Shares of Champagne by National Brand Owner 2006-2010
Table 55 Company Shares of Champagne by Global Brand Owner 2006-2010
Table 56 Brand Shares of Champagne 2007-2010
Table 57 Company Shares of Other Sparkling Wine by National Brand Owner 2006-2010
Table 58 Company Shares of Other Sparkling Wine by Global Brand Owner 2006-2010
Table 59 Brand Shares of Other Sparkling Wine 2007-2010
Table 60 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2006-2010
Table 61 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2006-2010
Table 62 Brand Shares of Fortified Wine and Vermouth 2007-2010
Table 63 Company Shares of Non-grape Wine by National Brand Owner 2006-2010
Table 64 Company Shares of Non-grape Wine by Global Brand Owner 2006-2010
Table 65 Brand Shares of Non-grape Wine 2007-2010
Table 66 Forecast Sales of Wine by Category: Total Volume 2010-2015
Table 67 Forecast Sales of Wine by Category: Total Value 2010-2015
Table 68 Forecast Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 69 Forecast Sales of Wine by Category: % Total Value Growth 2010-2015

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Related research categories

By sector: Wine (in Wine & Champagne)

By market: Sweden (in Europe)