Wine Packaging Report: Consumer Insights from the UK Market
UK wine consumers are surprisingly adventurous in their choices of wine packaging, which could eventually mean the traditional 75cl bottle may lose its stranglehold on the market. But even though millions of regular drinkers have bought wine in formats like bag-in-box, Tetra Pak, plastic bottles and smaller sizes of glass bottle, the traditional 75cl option is still by far the most popular choice, according to Wine Intelligence research, with almost three quarters of consumers buying it regularly. More than half of all wine drinkers occasionally buy bag-in-box wines, and Tetra Pak wines have been purchased at some point by 13% of consumers. But only a small minority of these consumers opt for these formats more than once a month. Almost 4 in 10 wine drinkers have bought plastic (PET) bottles of wine, and the format clearly has some appeal as more than half of these consumers report buying the format on a regular basis. Consumers base their decisions on a wide range of factors, including value for money, portability and environmental credentials. However, occasion and product image are the most important.
Table of contents
- INTRODUCTIONEXECUTIVE SUMMARY
- ATTITUDES TOWARDS ALTERNATIVE WINE PACKAGING FORMATS
- PROFILING BUYERS OF ALTERNATIVE PACKAGING FORMATS
- APPENDIX: METHODOLOGY
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