Wine in Vietnam

In the context of the review period, Vietnamese consumers were familiar with some wine products such as local non-grape wines that were widely available in the country. Sales of niche wine products such as sparkling wine or still light grape wine remained very small compared to local non-grape wine as they had not gained significant consumer awareness.

Euromonitor International's Wine in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wine market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2006-2011
Table 2 Sales of Wine by Category: Total Value 2006-2011
Table 3 Sales of Wine by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Wine by Category: % Total Value Growth 2006-2011
Table 5 Sales of Wine by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Wine by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Volume Sales of Still Red Wine by Price Segment 2006-2011
Table 10 Volume Sales of Still White Wine by Price Segment 2006-2011
Table 11 Volume Sales of Still Rosé Wine by Price Segment 2006-2011
Table 12 Volume Sales of Other Sparkling Wine by Price Segment 2006-2011
Table 13 Sales of Still Red Wine by Grape/Varietal Type 2006-2011
Table 14 Sales of Still White Wine by Grape/Varietal Type 2006-2011
Table 15 Sales of Still Rosé Wine by Grape/Varietal Type 2006-2011
Table 16 Sales of Still Red Wine by Quality Classification 2006-2011
Table 17 Sales of Still White Wine by Quality Classification 2006-2011
Table 18 Sales of Still Rosé Wine by Quality Classification 2006-2011
Table 19 Company Shares of Still Light Grape Wine by National Brand Owner 2007-2011
Table 20 Company Shares of Still Light Grape Wine by Global Brand Owner 2007-2011
Table 21 Brand Shares of Still Light Grape Wine 2008-2011
Table 22 Company Shares of Champagne by National Brand Owner 2007-2011
Table 23 Company Shares of Champagne by Global Brand Owner 2007-2011
Table 24 Brand Shares of Champagne 2008-2011
Table 25 Company Shares of Other Sparkling Wine by National Brand Owner 2007-2011
Table 26 Company Shares of Other Sparkling Wine by Global Brand Owner 2007-2011
Table 27 Brand Shares of Other Sparkling Wine 2008-2011
Table 28 Company Shares of Non-grape Wine by National Brand Owner 2007-2011
Table 29 Company Shares of Non-grape Wine by Global Brand Owner 2007-2011
Table 30 Brand Shares of Non-grape Wine 2008-2011
Table 31 Forecast Sales of Wine by Category: Total Volume 2011-2016
Table 32 Forecast Sales of Wine by Category: Total Value 2011-2016
Table 33 Forecast Sales of Wine by Category: % Total Volume Growth 2011-2016
Table 34 Forecast Sales of Wine by Category: % Total Value Growth 2011-2016
Thang Long Liquor Jsc in Alcoholic Drinks (vietnam)
Strategic Direction
Key Facts
Summary 1 Thang Long Liquor JSC: Key Facts
Summary 2 Thang Long Liquor JSC: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Thang Long Liquor JSC: Competitive Position 2011
Executive Summary
Alcoholic Drinks Continues To See Strong Growth Despite the Gloomy Economy
Marketing Activities Play A Major Role in Establishing Brand Awareness
International Brands Enhance Their Presence But Local Players Still Dominate
On-trade Channels See Strong Development
Alcoholic Drinks Is Expected To Grow Steadily Over the Forecast Period
Key Trends and Developments
Drinking Culture Becomes More Acceptable in Vietnam
Alcoholic Drinks Environment Becomes More Sophisticated
Big Domestic Players Consolidate Their Leading Positions
Key New Product Launches
Summary 4 Key New Product Developments 2010-2011
Specialist Retailers
Market Merger and Acquisition Activity
Market Background
Legislation
Table 35 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies
Table 36 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 37 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 38 Selling Margin of a Typical Beer Brand 2011: 333' export
Table 39 Selling Margin of a Typical Wine Brand 2010: Dalat Strawberry Wine
Table 40 Selling Margin of a Typical Spirits Brand 2010: Vodka Hanoi
Operating Environment
Contraband/parallel Trade
Market Indicators
Table 41 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 42 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 43 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 44 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 45 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 46 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 47 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 48 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 49 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 50 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 51 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 52 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 53 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 54 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 55 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 56 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Summary 5 Research Sources

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Related research categories

By sector: Wine (in Wine & Champagne)

By market: Vietnam (in Asia)