Wine in Venezuela

2011 was the third consecutive year in which wine exhibited a negative performance in terms of total volume sales. The downward spiral is a direct consequence of price increments and reduction in Venezuelans’ purchasing power. Wine is no exception among the downtrading trend that characterises many of the alcoholic drinks categories; indeed, consumers of Gran Reserva wines have moved down to Reserva and those who consume Reserva are looking to varietal types depending on price, availability and...

Euromonitor international's Wine in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wine market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor international has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor international has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2006-2011
Table 2 Sales of Wine by Category: Total Value 2006-2011
Table 3 Sales of Wine by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Wine by Category: % Total Value Growth 2006-2011
Table 5 Sales of Wine by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Wine by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Volume Sales of Still Red Wine by Price Segment 2006-2011
Table 10 Volume Sales of Still White Wine by Price Segment 2006-2011
Table 11 Volume Sales of Still Rosé Wine by Price Segment 2006-2011
Table 12 Volume Sales of Other Sparkling Wine by Price Segment 2006-2011
Table 13 Sales of Still Red Wine by Grape/Varietal Type 2006-2011
Table 14 Sales of Still White Wine by Grape/Varietal Type 2006-2011
Table 15 Sales of Still Rosé Wine by Grape/Varietal Type 2006-2011
Table 16 Sales of Still Red Wine by Quality Classification 2006-2011
Table 17 Sales of Still White Wine by Quality Classification 2006-2011
Table 18 Sales of Still Rosé Wine by Quality Classification 2006-2011
Table 19 Wine Production, Imports and Exports: Total Volume 2005-2010
Table 20 Wine Imports by Country of Origin: Total Volume 2005-2010
Table 21 Wine Imports by Country of Origin: Total Value 2005-2010
Table 22 Wine Exports by Country of Destination: Total Volume 2005-2010
Table 23 Wine Exports by Country of Destination: Total Value 2005-2010
Table 24 Company Shares of Still Light Grape Wine by National Brand Owner 2007-2011
Table 25 Company Shares of Still Light Grape Wine by Global Brand Owner 2007-2011
Table 26 Brand Shares of Still Light Grape Wine 2008-2011
Table 27 Company Shares of Champagne by National Brand Owner 2007-2011
Table 28 Company Shares of Champagne by Global Brand Owner 2007-2011
Table 29 Brand Shares of Champagne 2008-2011
Table 30 Company Shares of Other Sparkling Wine by National Brand Owner 2007-2011
Table 31 Company Shares of Other Sparkling Wine by Global Brand Owner 2007-2011
Table 32 Brand Shares of Other Sparkling Wine 2008-2011
Table 33 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2007-2011
Table 34 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2007-2011
Table 35 Brand Shares of Fortified Wine and Vermouth 2008-2011
Table 36 Forecast Sales of Wine by Category: Total Volume 2011-2016
Table 37 Forecast Sales of Wine by Category: Total Value 2011-2016
Table 38 Forecast Sales of Wine by Category: % Total Volume Growth 2011-2016
Table 39 Forecast Sales of Wine by Category: % Total Value Growth 2011-2016
Casa Oliveira Ca in Alcoholic Drinks (Venezuela)
Strategic Direction
Key Facts
Summary 1 Casa Oliveira CA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Casa Oliveira CA: Competitive Position 2011
Ron Santa Teresa Ca in Alcoholic Drinks (Venezuela)
Strategic Direction
Key Facts
Summary 3 Ron Santa Teresa CA: Key Facts
Company Background
Production
Summary 4 Ron Santa Teresa CA: Production Statistics 2011
Competitive Positioning
Summary 5 Ron Santa Teresa CA: Competitive Position 2011
Tamayo & Cía SA in Alcoholic Drinks (Venezuela)
Strategic Direction
Key Facts
Summary 6 Tamayo & Cía SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Tamayo & Cía SA: Competitive Position 2011
Executive Summary
Weak Purchasing Power Continues Affecting Alcoholic Drinks in 2011
Domestic Spirits Strengthen Presence As A Result of the Economic Downturn
Empresas Polar Maintains Its Competitive Position Due To the Performance of Pilsen-type Beer
On-trade Sales Affected by the Prohibition of Smoking in Public Places
Slow Recovery of Alcoholic Drinks industry Is Projected Over Forecast Period
Key Trends and Developments
Domestic Spirits Strengthen As A Result of Falling Consumer Purchasing Power
New Legislation Prohibiting Smoking in Public Threatens Performance of Spirits in On-trade
Unit Prices Rebound Following Devaluation of Local Currency
Key New Product Launches
Summary 8 Key New Product Developments 2010-2011
Specialist Retailer
Summary 9 Leading Specialist Retailers 2011
Market Mergers and Acquisitions Activity
Market Background
Legislation
Taxation and Duty Levies
Table 40 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 41 Typical Wholesaler and Retailer Mark-Ups by Sector 2011
Table 42 Selling Margin of a Typical Beer Brand 2011
Table 43 Selling Margin of a Typical Wine Brand 2011
Table 44 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Market indicators
Table 45 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 46 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 47 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 48 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 49 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 50 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 51 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 52 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 53 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 54 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 55 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 56 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 57 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 58 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 59 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 60 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Sources
Summary 10 Research Sources

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Related research categories

By sector: Wine (in Wine & Champagne)

By market: Venezuela (in South America)