Wine in Turkey

Average alcoholic drinks unit prices increased during 2011 due to the rise in Special Consumption Tax (OTV) in October 2010. As a result, consumers are shifting to cheaper alternatives like beer or are reducing the amount of wine they consume.

Euromonitor International's Wine in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wine market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2006-2011
Table 2 Sales of Wine by Category: Total Value 2006-2011
Table 3 Sales of Wine by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Wine by Category: % Total Value Growth 2006-2011
Table 5 Sales of Wine by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Wine by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Volume Sales of Still Red Wine by Price Segment 2006-2011
Table 10 Volume Sales of Still White Wine by Price Segment 2006-2011
Table 11 Volume Sales of Still Rosé Wine by Price Segment 2006-2011
Table 12 Volume Sales of Other Sparkling Wine by Price Segment 2006-2011
Table 13 Sales of Still Red Wine by Grape/Varietal Type 2006-2011
Table 14 Sales of Still White Wine by Grape/Varietal Type 2006-2011
Table 15 Sales of Still Rosé Wine by Grape/Varietal Type 2006-2011
Table 16 Sales of Still Red Wine by Quality Classification 2006-2011
Table 17 Sales of Still White Wine by Quality Classification 2006-2011
Table 18 Sales of Still Rosé Wine by Quality Classification 2006-2011
Table 19 Wine Production, Imports and Exports: Total Volume 2005-2010
Table 20 Wine Imports by Country of Origin: Total Volume 2005-2010
Table 21 Wine Imports by Country of Origin: Total Value 2005-2010
Table 22 Wine Exports by Country of Destination: Total Volume 2005-2010
Table 23 Wine Exports by Country of Destination: Total Value 2005-2010
Table 24 Company Shares of Still Light Grape Wine by National Brand Owner 2007-2011
Table 25 Company Shares of Still Light Grape Wine by Global Brand Owner 2007-2011
Table 26 Brand Shares of Still Light Grape Wine 2008-2011
Table 27 Company Shares of Champagne by National Brand Owner 2007-2011
Table 28 Company Shares of Champagne by Global Brand Owner 2007-2011
Table 29 Brand Shares of Champagne 2008-2011
Table 30 Company Shares of Other Sparkling Wine by National Brand Owner 2007-2011
Table 31 Company Shares of Other Sparkling Wine by Global Brand Owner 2007-2011
Table 32 Brand Shares of Other Sparkling Wine 2008-2011
Table 33 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2007-2011
Table 34 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2007-2011
Table 35 Brand Shares of Fortified Wine and Vermouth 2008-2011
Table 36 Forecast Sales of Wine by Category: Total Volume 2011-2016
Table 37 Forecast Sales of Wine by Category: Total Value 2011-2016
Table 38 Forecast Sales of Wine by Category: % Total Volume Growth 2011-2016
Table 39 Forecast Sales of Wine by Category: % Total Value Growth 2011-2016
Kavaklidere Saraplari As in Alcoholic Drinks (turkey)
Strategic Direction
Key Facts
Summary 1 Kavaklidere Saraplari AS: Key Facts
Company Background
Production
Summary 2 Kavaklidere Saraplari AS: Production Statistics 2011
Competitive Positioning
Summary 3 Kavaklidere Saraplari AS: Competitive Position 2011
Mey Içki Sanayi Ve Ticaret As in Alcoholic Drinks (turkey)
Strategic Direction
Key Facts
Summary 4 Mey Içki Sanayi ve Ticaret AS: Key Facts
Summary 5 Mey Içki Sanayi ve Ticaret AS: Operational Indicators
Company Background
Production
Summary 6 Mey Içki Sanayi ve Ticaret AS: Production Statistics 2011
Competitive Positioning
Summary 7 Mey Içki Sanayi ve Ticaret AS: Competitive Position 2011
Sevilen Sarap Sanayii As in Alcoholic Drinks (turkey)
Strategic Direction
Key Facts
Summary 8 Sevilen Sarap Sanayi AS: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Sevilen Sarap Sanayi AS: Competitive Position 2011
Executive Summary
Urbanisation Stimulates Sales in Turkey
Efes Pilsen As Continues To Lead Sales
Distribution Share of Supermarkets Increases
Alcoholic Drinks Sales Set To Grow Over Forecast Period
Key Trends and Developments
Young Population Fuelling Alcoholic Drinks Growth
Rising Unit Prices Pose Threat To Alcoholic Drinks Sales
Higher Off-trade Than On-trade Growth
New Products Focusing on Differentiation and Non-alcoholic Drinks
Summary 10 Key New Product Developments 2010-2011
Specialist Retailers Lose Share To Grocery Retailers
Summary 11 Leading Specialist Retailers 2011
Diageo Acquires Mey Içki Sanayi Ve Ticaret
Summary 12 Merger and Acquisition Activity 2010-2011
Summary 13 Speculated Merger and Acquisition Activity 2011-2012
Market Background
Legislation
Drinking and Driving
Advertising
Smoking Ban
Opening Hours
On-trade Establishments
Table 40 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies
Table 42 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 43 Selling Margin of a Typical Beer 2011 - Efes Pilsen
Table 44 Selling Margin of a Typical Wine 2011 - Doluca
Table 45 Selling Margin of a Typical Spirits 2011 - Yeni Raki
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 46 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 47 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 48 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 49 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 50 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 51 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 52 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 53 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 54 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 55 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 56 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 57 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 58 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 59 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 60 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 61 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Explanations of Words And/or Terminology Used in This Report Are As Follows:
Published Data Comparisons
National Consumer Expenditure
Tapdk-tobacco and Alcohol Market Regulatory Authority
Sources
Summary 14 Research Sources

Tweet

Related research categories

By sector: Wine (in Wine & Champagne)

By market: Turkey (in Asia)