Wine in the Philippines

The wine drinking culture remained highly concentrated in Manila, the country’s capital. However, it also became more apparent in other metropolitan cities such as Cebu and Davao in 2011. Distributors capitalised on the on-going health and wellness trend to improve consumption and increase their consumer base, highlighting the health benefits, including the reduction in heart disease that can be achieved through regular moderate intake of wine.

Euromonitor International's Wine in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wine market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2006-2011
Table 2 Sales of Wine by Category: Total Value 2006-2011
Table 3 Sales of Wine by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Wine by Category: % Total Value Growth 2006-2011
Table 5 Sales of Wine by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Wine by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Volume Sales of Still Red Wine by Price Segment 2006-2011
Table 10 Volume Sales of Still White Wine by Price Segment 2006-2011
Table 11 Volume Sales of Still Rosé Wine by Price Segment 2006-2011
Table 12 Volume Sales of Other Sparkling Wine by Price Segment 2006-2011
Table 13 Sales of Still Red Wine by Grape/Varietal Type 2006-2011
Table 14 Sales of Still White Wine by Grape/Varietal Type 2006-2011
Table 15 Sales of Still Rosé Wine by Grape/Varietal Type 2006-2011
Table 16 Sales of Still Red Wine by Quality Classification 2006-2011
Table 17 Sales of Still White Wine by Quality Classification 2006-2011
Table 18 Sales of Still Rosé Wine by Quality Classification 2006-2011
Table 19 Wine Production, Imports and Exports: Total Volume 2005-2010
Table 20 Wine Imports by Country of Origin: Total Volume 2005-2010
Table 21 Wine Imports by Country of Origin: Total Value 2005-2010
Table 22 Wine Exports by Country of Destination: Total Volume 2005-2010
Table 23 Wine Exports by Country of Destination: Total Value 2005-2010
Table 24 Company Shares of Still Light Grape Wine by National Brand Owner 2007-2011
Table 25 Company Shares of Still Light Grape Wine by Global Brand Owner 2007-2011
Table 26 Brand Shares of Still Light Grape Wine 2008-2011
Table 27 Company Shares of Champagne by National Brand Owner 2007-2011
Table 28 Company Shares of Champagne by Global Brand Owner 2007-2011
Table 29 Brand Shares of Champagne 2008-2011
Table 30 Company Shares of Other Sparkling Wine by National Brand Owner 2007-2011
Table 31 Company Shares of Other Sparkling Wine by Global Brand Owner 2007-2011
Table 32 Brand Shares of Other Sparkling Wine 2008-2011
Table 33 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2007-2011
Table 34 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2007-2011
Table 35 Brand Shares of Fortified Wine and Vermouth 2008-2011
Table 36 Forecast Sales of Wine by Category: Total Volume 2011-2016
Table 37 Forecast Sales of Wine by Category: Total Value 2011-2016
Table 38 Forecast Sales of Wine by Category: % Total Volume Growth 2011-2016
Table 39 Forecast Sales of Wine by Category: % Total Value Growth 2011-2016
Emperador Distillers Inc in Alcoholic Drinks (philippines)
Strategic Direction
Key Facts
Summary 1 Emperador Distillers Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Emperador Distillers Inc: Competitive Position 2011
Executive Summary
Stable Volume Sales in Better Economic Conditions in 2011
Trends in New Launches: Flavoured, Light and Strong Alcoholic Drinks
Widespread Use of Celebrity Endorsements To Improve Image of Local Brands
Craft Beer and Wine Importers Help To Improve On-trade Sales
Growth in Volume and Value Sales Is Projected Between 2012 and 2016
Key Trends and Developments
Expansion of Consumer Base Remains A Key Priority for Companies
Below-the-line Marketing Activities Improve Craft Beer and Wine Consumption
Widespread Use of Celebrity Endorsements Improves Image of Local Brands
Key New Product Launches
Summary 3 Key New Product Developments 2010-2011
Specialist Retailers
Summary 4 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Summary 5 Speculated Merger and Acquisition Activity 2011-2012
Market Background
Legislation
Table 40 Number of On-trade Establishments by Type 2006-2011
Taxation and Duty Levies
Table 41 Taxation and Duty Levies on Alcoholic Drinks 2011 - (a)
Table 42 Taxation and Duty Levies on Alcoholic Drinks 2011 (b)
Table 43 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 44 Selling Margin of a Typical Beer Brand 2011 - San Miguel Pale Pilsen
Table 45 Selling Margin of a Typical Wine Brand 2011 - Carlo Rossi
Table 46 Selling Margin of a Typical Spirits Brand 2011 - Johnnie Walker Black Label
Operating Environment
Contraband/parallel Trade
Market Indicators
Table 47 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 48 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 49 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 51 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 52 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 53 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 54 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 55 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 56 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 57 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 58 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 59 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 60 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 61 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 62 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Summary 6 Research Sources

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By sector: Wine (in Wine & Champagne)

By market: Philippines (in Asia)