Wine in the Advanced Emerging Markets (Brazil, Hungary, Mexico, Poland, South Africa and Taiwan) Market Overview and Forecasts to 2014

Published: November 2010

Publisher: Datamonitor

Product ref: 99607

Pages: 156

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Report description

This report covers key aspects of the wine market in the advanced emerging market countries: Brazil, Hungary, Mexico, Poland, South Africa and Taiwan. Data is provided on market value and volume by category; company and brand share; distribution channels; and expenditure and consumption per capita for the historic and forecast periods.

Scope
  • Contains information on four categories: still wine, fortified wine, sparkling wine and champagne
  • Market and category level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
  • Market level company and brand shares as well as distribution share information
Highlights

Mexico was the fastest growing country in terms of volume, with a CAGR of 11.1% over the 200409 period.

The Brazilian wine market is the largest in terms of volume sales among the advanced emerging market nations.

Reasons to Purchase
  • Develop business strategies by understanding the quantitative trends within the wine market in the advanced emerging market nations
  • Identify key players within the wine market in the advanced emerging markets to plan lucrative M&A, partnerships and agreements
  • Obtain insight into new product launches within the wine market in the advanced emerging market countries

Table of contents

Chapter 1 Executive Summary
Summary market level: Brazil
Summary market level: Hungary
Summary market level: Mexico
Summary market level: Poland
Summary market level: South Africa
Summary market level: Taiwan

Chapter 2 Introduction
What is this report about?
How to use this report
Market definition

Chapter 3 Overview
Advanced Emerging Markets wine, value overview
Advanced Emerging Markets wine, volume overview

Chapter 4 Brazil
Value analysis (Brazilian Real), 2004-09
Value analysis (Brazilian Real), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 5 Hungary
Value analysis (Hungarian Forint), 2004-09
Value analysis (Hungarian Forint), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 6 Mexico
Value analysis (Mexican Peso), 2004-09
Value analysis (Mexican Peso), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 7 Poland
Value analysis (Polish Zloty), 2004-09
Value analysis (Polish Zloty), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 8 South Africa
Value analysis (South African Rand), 2004-09
Value analysis (South African Rand), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 9 Taiwan
Value analysis (New Taiwan Dollar), 2004-09
Value analysis (New Taiwan Dollar), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 10 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

Chapter 11 Appendix
Future readings
How to contact experts in your industry
Disclaimer

LIST OF FIGURES
Figure 1: Wine market, Advanced Emerging Markets, value ($m), 2004-14
Figure 2: Wine market, Advanced Emerging Markets, value ($m) , 2004-09
Figure 3: Wine market, Advanced Emerging Markets, value ($m) , 2009-14
Figure 4: Wine market, Advanced Emerging Markets, value growth analysis, 2004-14
Figure 5: Wine market, Advanced Emerging Markets, volume (liters, million), 2004-14
Figure 6: Wine market, Advanced Emerging Markets, volume (liters, million), 2004-09
Figure 7: Wine market, Advanced Emerging Markets, volume (liters, million), 2009–14
Figure 8: Wine market, Advanced Emerging Markets, volume growth analysis, 2004-14
Figure 9: Wine, Brazil, value by category (BRLm), 2004-14
Figure 10: Wine, Brazil, category growth comparison, by value, 2004-14
Figure 11: Wine, Brazil, volume by category (liters, million), 2004-14
Figure 12: Wine, Brazil, category growth comparison, by volume, 2004-14
Figure 13: Wine, Brazil, company share by volume (%), 2008-09
Figure 14: Wine, Brazil, distribution channels by volume (%), 2008-09
Figure 15: Wine, Hungary, value by category (HUFm), 2004-14
Figure 16: Wine, Hungary, category growth comparison, by value, 2004-14
Figure 17: Wine, Hungary, volume by category (liters, million), 2004-14
Figure 18: Wine, Hungary, category growth comparison, by volume, 2004-14
Figure 19: Wine, Hungary, company share by volume (%), 2008-09
Figure 20: Wine, Hungary, distribution channels by volume (%), 2008-09
Figure 21: Wine, Mexico, value by category (MXNm), 2004-14
Figure 22: Wine, Mexico, category growth comparison, by value, 2004-14
Figure 23: Wine, Mexico, volume by category (liters, million), 2004-14
Figure 24: Wine, Mexico, category growth comparison, by volume, 2004-14
Figure 25: Wine, Mexico, company share by volume (%), 2008-09
Figure 26: Wine, Mexico, distribution channels by volume (%), 2008-09
Figure 27: Wine, Poland, value by category (PLNm), 2004-14
Figure 28: Wine, Poland, category growth comparison, by value, 2004-14
Figure 29: Wine, Poland, volume by category (liters, million), 2004-14
Figure 30: Wine, Poland, category growth comparison, by volume, 2004-14
Figure 31: Wine, Poland, company share by volume (%), 2008-09
Figure 32: Wine, Poland, distribution channels by volume (%), 2008-09
Figure 33: Wine, South Africa, value by category (ZARm), 2004-14
Figure 34: Wine, South Africa, category growth comparison, by value, 2004-14
Figure 35: Wine, South Africa, volume by category (liters, million), 2004-14
Figure 36: Wine, South Africa, company share by volume (%), 2008-09
Figure 37: Wine, South Africa, distribution channels by volume (%), 2008-09
Figure 38: Wine, Taiwan, value by category (NT$m), 2004-14
Figure 39: Wine, Taiwan, category growth comparison, by value, 2004-14
Figure 40: Wine, Taiwan, volume by category (liters, million), 2004-14
Figure 41: Wine, Taiwan, category growth comparison, by volume, 2004-14
Figure 42: Wine, Taiwan, company share by volume (%), 2008-09
Figure 43: Wine, Taiwan, distribution channels by volume (%), 2008-09
Figure 44: Annual data review process

LIST OF TABLES
Table 1: Wine category definitions
Table 2: Wine distribution channels
Table 3: Wine market, Advanced Emerging Markets, value ($m), 2004-14
Table 4: Wine market, Advanced Emerging Markets, value ($m), 2004-09
Table 5: Wine market, Advanced Emerging Markets, value ($m), 2009-14
Table 6: Wine market, Advanced Emerging Markets, volume (liters, million), 2004-14
Table 7: Wine market, Advanced Emerging Markets, volume (liters, million), 2004-09
Table 8: Wine market, Advanced Emerging Markets, volume (liters, million), 2009–14
Table 9: Wine, Brazil, value by category (BRLm), 2004-09
Table 10: Wine, Brazil, value forecast by category (BRLm), 2009-14
Table 11: Wine, Brazil, value by category ($m), 2004-09
Table 12: Wine, Brazil, value forecast by category ($m), 2009-14
Table 13: Wine, Brazil, volume by category (liters, million), 2004-09
Table 14: Wine, Brazil, volume forecast by category (liters, million), 2009-14
Table 15: Wine, Brazil, brand share by volume (%), 2008-09
Table 16: Wine, Brazil, volume by brand (liters, million), 2008-09
Table 17: Wine, Brazil, company share by volume (%), 2008-09
Table 18: Wine, Brazil, volume by company (liters, million), 2008-09
Table 19: Wine, Brazil, distribution channels by volume (%), 2008-09
Table 20: Wine, Brazil, volume by distribution channel (liters, million), 2008-09
Table 21: Wine, Brazil, expenditure per capita (BRL), 2004-09
Table 22: Wine, Brazil, forecast expenditure per capita (BRL), 2009-14
Table 23: Wine, Brazil, expenditure per capita ($), 2004-09
Table 24: Wine, Brazil, forecast expenditure per capita ($), 2009-14
Table 25: Wine, Brazil, consumption per capita (liters), 2004-09
Table 26: Wine, Brazil, forecast consumption per capita (liters), 2009-14
Table 27: Wine, Hungary, value by category (HUFm), 2004-09
Table 28: Wine, Hungary, value forecast by category (HUFm), 2009-14
Table 29: Wine, Hungary, value by category ($m), 2004-09
Table 30: Wine, Hungary, value forecast by category ($m), 2009-14
Table 31: Wine, Hungary, volume by category (liters, million), 2004-09
Table 32: Wine, Hungary, volume forecast by category (liters, million), 2009-14
Table 33: Wine, Hungary, brand share by volume (%), 2008-09
Table 34: Wine, Hungary, volume by brand (liters, million), 2008-09
Table 35: Wine, Hungary, company share by volume (%), 2008-09
Table 36: Wine, Hungary, volume by company (liters, million), 2008-09
Table 37: Wine, Hungary, distribution channels by volume (%), 2008-09
Table 38: Wine, Hungary, volume by distribution channel (liters, million), 2008-09
Table 39: Wine, Hungary, expenditure per capita (HUF), 2004-09
Table 40: Wine, Hungary, forecast expenditure per capita (HUF), 2009-14
Table 41: Wine, Hungary, expenditure per capita ($), 2004-09
Table 42: Wine, Hungary, forecast expenditure per capita ($), 2009-14
Table 43: Wine, Hungary, consumption per capita (liters), 2004-09
Table 44: Wine, Hungary, forecast consumption per capita (liters), 2009-14
Table 45: Wine, Mexico, value by category (MXNm), 2004-09
Table 46: Wine, Mexico, value forecast by category (MXNm), 2009-14
Table 47: Wine, Mexico, value by category ($m), 2004-09
Table 48: Wine, Mexico, value forecast by category ($m), 2009-14
Table 49: Wine, Mexico, volume by category (liters, million), 2004-09
Table 50: Wine, Mexico, volume forecast by category (liters, million), 2009-14
Table 51: Wine, Mexico, brand share by volume (%), 2008-09
Table 52: Wine, Mexico, volume by brand (liters, million), 2008-09
Table 53: Wine, Mexico, company share by volume (%), 2008-09
Table 54: Wine, Mexico, volume by company (liters, million), 2008-09
Table 55: Wine, Mexico, distribution channels by volume (%), 2008-09
Table 56: Wine, Mexico, volume by distribution channel (liters, million), 2008-09
Table 57: Wine, Mexico, expenditure per capita (MXN), 2004-09
Table 58: Wine, Mexico, forecast expenditure per capita (MXN), 2009-14
Table 59: Wine, Mexico, expenditure per capita ($), 2004-09
Table 60: Wine, Mexico, forecast expenditure per capita ($), 2009-14
Table 61: Wine, Mexico, consumption per capita (liters), 2004-09
Table 62: Wine, Mexico, forecast consumption per capita (liters), 2009-14
Table 63: Wine, Poland, value by category (PLNm), 2004-09
Table 64: Wine, Poland, value forecast by category (PLNm), 2009-14
Table 65: Wine, Poland, value by category ($m), 2004-09
Table 66: Wine, Poland, value forecast by category ($m), 2009-14
Table 67: Wine, Poland, volume by category (liters, million), 2004-09
Table 68: Wine, Poland, volume forecast by category (liters, million), 2009-14
Table 69: Wine, Poland, brand share by volume (%), 2008-09
Table 70: Wine, Poland, volume by brand (liters, million), 2008-09
Table 71: Wine, Poland, company share by volume (%), 2008-09
Table 72: Wine, Poland, volume by company (liters, million), 2008-09
Table 73: Wine, Poland, distribution channels by volume (%), 2008-09
Table 74: Wine, Poland, volume by distribution channel (liters, million), 2008-09
Table 75: Wine, Poland, expenditure per capita (PLN), 2004-09
Table 76: Wine, Poland, forecast expenditure per capita (PLN), 2009-14
Table 77: Wine, Poland, expenditure per capita ($), 2004-09
Table 78: Wine, Poland, forecast expenditure per capita ($), 2009-14
Table 79: Wine, Poland, consumption per capita (liters), 2004-09
Table 80: Wine, Poland, forecast consumption per capita (liters), 2009-14
Table 81: Wine, South Africa, value by category (ZARm), 2004-09
Table 82: Wine, South Africa, value forecast by category (ZARm), 2009-14
Table 83: Wine, South Africa, value by category ($m), 2004-09
Table 84: Wine, South Africa, value forecast by category ($m), 2009-14
Table 85: Wine, South Africa, volume by category (liters, million), 2004-09
Table 86: Wine, South Africa, volume forecast by category (liters, million), 2009-14
Table 87: Wine, South Africa, brand share by volume (%), 2008-09
Table 88: Wine, South Africa, volume by brand (liters, million), 2008-09
Table 89: Wine, South Africa, company share by volume (%), 2008-09
Table 90: Wine, South Africa, volume by company (liters, million), 2008-09
Table 91: Wine, South Africa, distribution channels by volume (%), 2008-09
Table 92: Wine, South Africa, volume by distribution channel (liters, million), 2008-09
Table 93: Wine, South Africa, expenditure per capita (ZAR), 2004-09
Table 94: Wine, South Africa, forecast expenditure per capita (ZAR), 2009-14
Table 95: Wine, South Africa, expenditure per capita ($), 2004-09
Table 96: Wine, South Africa, forecast expenditure per capita ($), 2009-14
Table 97: Wine, South Africa, consumption per capita (liters), 2004-09
Table 98: Wine, South Africa, forecast consumption per capita (liters), 2009-14
Table 99: Wine, Taiwan, value by category (NT$m), 2004-09
Table 100: Wine, Taiwan, value forecast by category (NT$m), 2009-14
Table 101: Wine, Taiwan, value by category ($m), 2004-09
Table 102: Wine, Taiwan, value forecast by category ($m), 2009-14
Table 103: Wine, Taiwan, volume by category (liters, million), 2004-09
Table 104: Wine, Taiwan, volume forecast by category (liters, million), 2009-14
Table 105: Wine, Taiwan, brand share by volume (%), 2008-09
Table 106: Wine, Taiwan, volume by brand (liters, million), 2008-09
Table 107: Wine, Taiwan, company share by volume (%), 2008-09
Table 108: Wine, Taiwan, volume by company (liters, million), 2008-09
Table 109: Wine, Taiwan, distribution channels by volume (%), 2008-09
Table 110: Wine, Taiwan, volume by distribution channel (liters, million), 2008-09
Table 111: Wine, Taiwan, expenditure per capita (NT$), 2004-09
Table 112: Wine, Taiwan, forecast expenditure per capita (NT$), 2009-14
Table 113: Wine, Taiwan, expenditure per capita ($), 2004-09
Table 114: Wine, Taiwan, forecast expenditure per capita ($), 2009-14
Table 115: Wine, Taiwan, consumption per capita (liters), 2004-09
Table 116: Wine, Taiwan, forecast consumption per capita (liters), 2009-14

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Related research categories

By sector: Wine (in Wine & Champagne)

By market: Brazil (in South America), Hungary (in Europe), Mexico (in North America), Poland (in Europe), South Africa (in Africa), Taiwan (in Asia), Africa, Brazil (in BRICM), Mexico (in BRICM)