Wine in Thailand

In 2011, the wine category was becoming more dynamic and there was a huge expansion in wine drinkers in Thailand. Many people wanted to upgrade their social status by drinking wine. There were a great number of wine drinking pubs, bars and restaurants established during 2010-2011. This made wine more accessible, since it was not available just via specific hotels and restaurants any more. Furthermore, the cheaper prices for New World wines made these products more accessible to existing wine...

Euromonitor International's Wine in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wine market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2006-2011
Table 2 Sales of Wine by Category: Total Value 2006-2011
Table 3 Sales of Wine by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Wine by Category: % Total Value Growth 2006-2011
Table 5 Sales of Wine by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Wine by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Volume Sales of Still Red Wine by Price Segment 2006-2011
Table 10 Volume Sales of Still White Wine by Price Segment 2006-2011
Table 11 Volume Sales of Still Rosé Wine by Price Segment 2006-2011
Table 12 Volume Sales of Other Sparkling Wine by Price Segment 2006-2011
Table 13 Sales of Still Red Wine by Grape/Varietal Type 2006-2011
Table 14 Sales of Still White Wine by Grape/Varietal Type 2006-2011
Table 15 Sales of Still Rosé Wine by Grape/Varietal Type 2006-2011
Table 16 Sales of Still Red Wine by Quality Classification 2006-2011
Table 17 Sales of Still White Wine by Quality Classification 2006-2011
Table 18 Sales of Still Rosé Wine by Quality Classification 2006-2011
Table 19 Wine Production, Imports and Exports: Total Volume 2005-2010
Table 20 Wine Imports by Country of Origin: Total Volume 2005-2010
Table 21 Wine Imports by Country of Origin: Total Value 2005-2010
Table 22 Wine Exports by Country of Destination: Total Volume 2005-2010
Table 23 Wine Exports by Country of Destination: Total Value 2005-2010
Table 24 Company Shares of Still Light Grape Wine by National Brand Owner 2007-2011
Table 25 Company Shares of Still Light Grape Wine by Global Brand Owner 2007-2011
Table 26 Brand Shares of Still Light Grape Wine 2008-2011
Table 27 Company Shares of Champagne by National Brand Owner 2007-2011
Table 28 Company Shares of Champagne by Global Brand Owner 2007-2011
Table 29 Brand Shares of Champagne 2008-2011
Table 30 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2007-2011
Table 31 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2007-2011
Table 32 Brand Shares of Fortified Wine and Vermouth 2008-2011
Table 33 Forecast Sales of Wine by Category: Total Volume 2011-2016
Table 34 Forecast Sales of Wine by Category: Total Value 2011-2016
Table 35 Forecast Sales of Wine by Category: % Total Volume Growth 2011-2016
Table 36 Forecast Sales of Wine by Category: % Total Value Growth 2011-2016
Siam Winery Co Ltd in Alcoholic Drinks (thailand)
Strategic Direction
Key Facts
Summary 1 Siam Winery Co Ltd: Key Facts
Summary 2 Siam Winery Co Ltd: Operational Indicators
Company Background
Production
Summary 3 Siam Winery Co Ltd: Production Statistics 2011
Competitive Positioning
Summary 4 Siam Winery Co Ltd: Competitive Position 2011
Executive Summary
Recovering Growth Due To Strong Efforts by Industry Players
Potential for Increasing Wine Consumption Among Thai Drinkers
Domestic Players Control the Major Areas in the Market
Off-trade Channel More Popular But the On-trade Channel Is Emerging
Improving Economy Promises Further Recovery in the Forecast Period
Key Trends and Developments
Alcoholic Drinks Consumption Recovers To See A Positive Trend
Branding Could Be An Most Important Focus for All Players in the Marketplace
Increasingly Price-sensitive Consumer Boosts Demand for Low-priced Products
On-trade Sales Benefit From the Expansion of New Chained and Independent Restaurants, Pubs and Bars
Key New Product Launches
Specialist Retailers
Summary 5 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Summary 6 Merger and Acquisition Activity 2010-2011
Market Background
Legislation
Table 37 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies
Table 38 Taxation and Duty Levies on Alcoholic Drinks 2011
Summary 7 Import Tax
Table 39 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 40 Selling Margin of a Typical Beer Brand 2011 - Chang
Table 41 Selling Margin of a Typical Wine Brand 2011 - Penfolds Bin 128
Table 42 Selling Margin of a Typical Spirits Brand 2011 - 100 Pipers 8 YO
Operating Environment
Contraband/parallel Trade
Market Indicators
Table 43 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 44 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 45 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 46 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 47 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 48 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 50 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 51 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 52 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 53 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 54 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 55 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 56 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 57 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 58 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Summary 8 Research Sources

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Related research categories

By sector: Wine (in Wine & Champagne)

By market: Thailand (in Asia)