Wine in Switzerland

The health and wellness trend which has negatively affected sales of alcoholic drinks generally in Switzerland has not caused a decline in sales of wine. As consumers pay more attention to living healthier lifestyles they are consuming less quantity of alcoholic drinks. However, wine seems to be an exception, most likely due to the positive press it has recently received in terms of heart health.

Euromonitor International's Wine in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wine market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2006-2011
Table 2 Sales of Wine by Category: Total Value 2006-2011
Table 3 Sales of Wine by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Wine by Category: % Total Value Growth 2006-2011
Table 5 Sales of Wine by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Wine by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Volume Sales of Still Red Wine by Price Segment 2006-2011
Table 10 Volume Sales of Still White Wine by Price Segment 2006-2011
Table 11 Volume Sales of Still Rosé Wine by Price Segment 2006-2011
Table 12 Volume Sales of Other Sparkling Wine by Price Segment 2006-2011
Table 13 Sales of Still Red Wine by Grape/Varietal Type 2006-2011
Table 14 Sales of Still White Wine by Grape/Varietal Type 2006-2011
Table 15 Sales of Still Rosé Wine by Grape/Varietal Type 2006-2011
Table 16 Sales of Still Red Wine by Quality Classification 2006-2011
Table 17 Sales of Still White Wine by Quality Classification 2006-2011
Table 18 Sales of Still Rosé Wine by Quality Classification 2006-2011
Table 19 Wine Production, Imports and Exports: Total Volume 2005-2010
Table 20 Wine Imports by Country of Origin: Total Volume 2005-2010
Table 21 Wine Imports by Country of Origin: Total Value 2005-2010
Table 22 Wine Exports by Country of Destination: Total Volume 2005-2010
Table 23 Wine Exports by Country of Destination: Total Value 2005-2010
Table 24 Company Shares of Still Light Grape Wine by National Brand Owner 2007-2011
Table 25 Company Shares of Still Light Grape Wine by Global Brand Owner 2007-2011
Table 26 Brand Shares of Still Light Grape Wine 2008-2011
Table 27 Company Shares of Champagne by National Brand Owner 2007-2011
Table 28 Company Shares of Champagne by Global Brand Owner 2007-2011
Table 29 Brand Shares of Champagne 2008-2011
Table 30 Company Shares of Other Sparkling Wine by National Brand Owner 2007-2011
Table 31 Company Shares of Other Sparkling Wine by Global Brand Owner 2007-2011
Table 32 Brand Shares of Other Sparkling Wine 2008-2011
Table 33 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2007-2011
Table 34 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2007-2011
Table 35 Brand Shares of Fortified Wine and Vermouth 2008-2011
Table 36 Forecast Sales of Wine by Category: Total Volume 2011-2016
Table 37 Forecast Sales of Wine by Category: Total Value 2011-2016
Table 38 Forecast Sales of Wine by Category: % Total Volume Growth 2011-2016
Table 39 Forecast Sales of Wine by Category: % Total Value Growth 2011-2016
Provins Valais in Alcoholic Drinks (switzerland)
Strategic Direction
Key Facts
Summary 1 Provins Valais: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Provins Valais: Competitive Position 2011
Schenk SA in Alcoholic Drinks (switzerland)
Strategic Direction
Key Facts
Summary 3 Schenk SA: Key Facts
Summary 4 Schenk SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Schenk SA: Competitive Position 2011
Executive Summary
On-trade Sales Continue To Suffer
Flavoured Alcoholic Drinks Sales Are Strong
Speciality Beers in Trend
Coop Continues To Dominate Off-trade Distribution Channel
Alcoholic Drinks Sales Stagnate in the Upcoming Years
Key Trends and Developments
Federal Government Announces Plans To Combat Youth Alcohol Problem
Increasing Health Consciousness Impacts the Swiss Alcoholic Drinks Market
Combination of Strong Franc and Weak Euro Boosts Sales of European Imports
Changing Retail Dynamics Effect Alcoholic Drinks Sales
Cocooning Continues
Summary 6 Key New Product Developments 2010-2011
Mergers and Acquisitions
Summary 7 Merger and Acquisition Activity 2008-2011
Legislation
Legal Drinking Age
Taxation and Duty Levies
Table 40 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 41 Typical Wholesaler and Retailer Mark-Ups by Category 2011
Table 42 Selling Margin of a Typical Beer Brand 2011 - Feldschlösschen Original
Table 43 Selling Margin of a Typical Wine Brand 2011 - Beringer Stone Cellars
Table 44 Selling Margin of a Typical Spirits Brand 2011 - Absolut
Market Indicators
Table 45 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 46 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 47 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 48 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 49 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 50 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 51 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 52 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 53 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 54 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 55 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 56 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 57 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 58 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 59 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 60 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Operating Environment
Contraband/parallel Trade
Definitions
Published Data Comparisons
Summary 8 Research Sources

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Related research categories

By sector: Wine (in Wine & Champagne)

By market: Switzerland (in Europe)