Wine in Sweden

The general trend in Sweden towards more consumption of organic and Fair Trade food and drinks has also influenced sales of wine. Sales increased rapidly, as did the number of brands. In 2010, organic wine sales increased by 40% to reach about nine million litres, which represented almost 5% of off-trade sales. At the same time, Fair Trade wine increased by almost 5% to account for just over 1% of off-trade sales in 2010. The positive trend continued in 2011 – during the first six months...

Euromonitor International's Wine in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wine market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Table 1 Bag-in-Box Volume Sales 2006-2011, Still Light Wine
Table 2 Country shares for still light wine and sparkling wine, off-trade sales 2008-2011
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 3 Sales of Wine by Category: Total Volume 2006-2011
Table 4 Sales of Wine by Category: Total Value 2006-2011
Table 5 Sales of Wine by Category: % Total Volume Growth 2006-2011
Table 6 Sales of Wine by Category: % Total Value Growth 2006-2011
Table 7 Sales of Wine by On-trade vs Off-trade Split: Volume 2006-2011
Table 8 Sales of Wine by On-trade vs Off-trade Split: Value 2006-2011
Table 9 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 10 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 11 Volume Sales of Still Red Wine by Price Segment 2006-2011
Table 12 Volume Sales of Still White Wine by Price Segment 2006-2011
Table 13 Volume Sales of Still Rosé Wine by Price Segment 2006-2011
Table 14 Volume Sales of Other Sparkling Wine by Price Segment 2006-2011
Table 15 Sales of Still Red Wine by Grape/Varietal Type 2006-2011
Table 16 Sales of Still White Wine by Grape/Varietal Type 2006-2011
Table 17 Sales of Still Rosé Wine by Grape/Varietal Type 2006-2011
Table 18 Sales of Still Red Wine by Quality Classification 2006-2011
Table 19 Sales of Still White Wine by Quality Classification 2006-2011
Table 20 Sales of Still Rosé Wine by Quality Classification 2006-2011
Table 21 Wine Production, Imports and Exports: Total Volume 2005-2010
Table 22 Wine Imports by Country of Origin: Total Volume 2005-2010
Table 23 Wine Imports by Country of Origin: Total Value 2005-2010
Table 24 Wine Exports by Country of Destination: Total Volume 2005-2010
Table 25 Wine Exports by Country of Destination: Total Value 2005-2010
Table 26 Company Shares of Still Light Grape Wine by National Brand Owner 2007-2011
Table 27 Company Shares of Still Light Grape Wine by Global Brand Owner 2007-2011
Table 28 Brand Shares of Still Light Grape Wine 2008-2011
Table 29 Company Shares of Champagne by National Brand Owner 2007-2011
Table 30 Company Shares of Champagne by Global Brand Owner 2007-2011
Table 31 Brand Shares of Champagne 2008-2011
Table 32 Company Shares of Other Sparkling Wine by National Brand Owner 2007-2011
Table 33 Company Shares of Other Sparkling Wine by Global Brand Owner 2007-2011
Table 34 Brand Shares of Other Sparkling Wine 2008-2011
Table 35 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2007-2011
Table 36 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2007-2011
Table 37 Brand Shares of Fortified Wine and Vermouth 2008-2011
Table 38 Company Shares of Non-grape Wine by National Brand Owner 2007-2011
Table 39 Company Shares of Non-grape Wine by Global Brand Owner 2007-2011
Table 40 Brand Shares of Non-grape Wine 2008-2011
Table 41 Forecast Sales of Wine by Category: Total Volume 2011-2016
Table 42 Forecast Sales of Wine by Category: Total Value 2011-2016
Table 43 Forecast Sales of Wine by Category: % Total Volume Growth 2011-2016
Table 44 Forecast Sales of Wine by Category: % Total Value Growth 2011-2016
Spendrups Bryggeri Ab in Alcoholic Drinks (sweden)
Strategic Direction
Key Facts
Summary 1 Spendrups Bryggeri AB: Key Facts
Summary 2 Spendrups Bryggeri AB: Operational Indicators
Company Background
Production
Summary 3 Spendrups Bryggeri AB: Production Statistics 2011
Competitive Positioning
Summary 4 Spendrups Bryggeri AB: Competitive Position 2011
Executive Summary
Small Increase in Alcoholic Drinks Sales
International Players Establish Subsidiaries
Fragmented Wine Category
Both On- and Off-trade Sales Increase
Growth Set To Continue
Key Trends and Developments
Small Domestic Producers of Alcoholic Drinks Increase
International Companies Setting Up Local Subsidiaries
Environmental and Social Issues in Focus
Key New Product Launches
Summary 5 Key New Product Developments 2010-2011
Specialist Retailer
Summary 6 Leading Specialist Retailer 2011
Market Merger and Acquisition Activity
Summary 7 Speculated Merger and Acquisition Activity 2011-2012
Market Background
Legislation
Table 45 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies
Table 46 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 47 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 48 Selling Margin of a Typical Beer Brand 2011
Table 49 Selling Margin of a Typical Wine Brand 2011
Table 50 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Table 51 SoRad Estimates of Contraband Consumption 2010
Table 52 Swedish Visitors to Åland 2004-2010
Table 53 SoRad Estimates of Private Imports to Sweden 2005-2010
Market Indicators
Table 54 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 55 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 56 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 57 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 58 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 59 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 60 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 61 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 62 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 63 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 64 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 65 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 66 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 67 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 68 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 69 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Sources
Summary 8 Research Sources

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Related research categories

By sector: Wine (in Wine & Champagne)

By market: Sweden (in Europe)