Wine in South Africa to 2014

This databook provides key data and information on the wine market in South Africa. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

• Contains information on four categories: still wine, sparkling wine, champagne and fortified wine *Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data *Category level company and brand share as well as distribution share information for 2008 and 2009

The market for wine in South Africa increased at a compound annual growth rate of 3.6% between 2004 and 2009.

The still wine category led the wine market in South Africa, accounting for a share of 86.8%.

The leading players in the South African wine market are DGB (Pty) Ltd and Distell Group Limited.

• Develop business strategies by understanding the quantitative trends within the wine market in South Africa *Design effective marketing and sales strategies by identifying key market categories and segments *Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary market level: wine
Summary category level: still wine
Summary category level: sparkling wine
Summary category level: champagne
Summary category level: fortified wine

Chapter 2 Introduction
What is this report about?
How to use this report
Market definition

Chapter 3 Market Overview
Value analysis (South African Rand), 2004-09
Value analysis (South African Rand), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Leading Company Profile
Distell Group Limited

Chapter 5 Category Analysis: Still Wine
Value analysis (South African Rand), 2004-09
Value analysis (South African Rand), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 6 Category Analysis: Sparkling Wine
Value analysis (South African Rand), 2004-09
Value analysis (South African Rand), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 7 Category Analysis: Champagne
Value analysis (South African Rand), 2004-09
Value analysis (South African Rand), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 8 Category Analysis: Fortified Wine
Value analysis (South African Rand), 2004-09
Value analysis (South African Rand), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 9 Country Comparison
Value
Volume
Market share

Chapter 10 New Product Development
Product launches over time
Recent product launches

Chapter 11 Macroeconomic Profile
Macroeconomic Indicators

Chapter 12 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

Chapter 13 Appendix
Future readings
How to contact experts in your industry
Disclaimer

LIST OF FIGURES
Figure 1: Wine, South Africa, value by category (ZARm), 2004-14
Figure 2: Wine, South Africa, category growth comparison, by value, 2004-14
Figure 3: Wine, South Africa, volume by category (liters, million), 2004-14
Figure 4: Wine, South Africa, company share by volume (%), 2008-09
Figure 5: Wine, South Africa, distribution channels by volume (%), 2008-09
Figure 6: Still wine, South Africa, value by segment (ZARm), 2004-14
Figure 7: Still wine, South Africa, category growth comparison, by value, 2004-14
Figure 8: Still wine, South Africa, volume by segment (liters, million), 2004-14
Figure 9: Still wine, South Africa, category growth comparison, by volume, 2004-14
Figure 10: Still wine, South Africa, company share by volume (%), 2008-09
Figure 11: Still wine, South Africa, distribution channels by volume (%), 2008-09
Figure 12: Sparkling wine, South Africa, value by segment (ZARm), 2004-14
Figure 13: Sparkling wine, South Africa, category growth comparison, by value, 2004-14
Figure 14: Sparkling wine, South Africa, volume by segment (liters, million), 2004-14
Figure 15: Sparkling wine, South Africa, category growth comparison, by volume, 2004-14
Figure 16: Sparkling wine, South Africa, company share by volume (%), 2008-09
Figure 17: Sparkling wine, South Africa, distribution channels by volume (%), 2008-09
Figure 18: Champagne, South Africa, value (ZARm), 2004-14
Figure 19: Champagne, South Africa, volume (liters, million), 2004-14
Figure 20: Champagne, South Africa, distribution channels by volume (%), 2008-09
Figure 21: Fortified wine, South Africa, value by segment (ZARm), 2004-14
Figure 22: Fortified wine, South Africa, category growth comparison, by value, 2004-14
Figure 23: Fortified wine, South Africa, volume by segment (liters, million), 2004-14
Figure 24: Fortified wine, South Africa, category growth comparison, by volume, 2004-14
Figure 25: Fortified wine, South Africa, company share by volume (%), 2008-09
Figure 26: Fortified wine, South Africa, distribution channels by volume (%), 2008-09
Figure 27: Global wine market split (value terms, 2009), top five countries
Figure 28: Global wine market value, 2004–09, top five countries
Figure 29: Global wine market split (volume terms, 2009), top five countries
Figure 30: Global wine market volume, 2004–09, top five countries
Figure 31: Annual data review process

LIST OF TABLES
Table 1: Wine category definitions
Table 2: Wine distribution channels
Table 3: Wine, South Africa, value by category (ZARm), 2004-09
Table 4: Wine, South Africa, value forecast by category (ZARm), 2009-14
Table 5: Wine, South Africa, value by category ($m), 2004-09
Table 6: Wine, South Africa, value forecast by category ($m), 2009-14
Table 7: Wine, South Africa, volume by category (liters, million), 2004-09
Table 8: Wine, South Africa, volume forecast by category (liters, million), 2009-14
Table 9: Wine, South Africa, brand share by volume (%), 2008-09
Table 10: Wine, South Africa, volume by brand (liters, million), 2008-09
Table 11: Wine, South Africa, company share by volume (%), 2008-09
Table 12: Wine, South Africa, volume by company (liters, million), 2008-09
Table 13: Wine, South Africa, distribution channels by volume (%), 2008-09
Table 14: Wine, South Africa, volume by distribution channel (liters, million), 2008-09
Table 15: Wine, South Africa, expenditure per capita (ZAR), 2004-09
Table 16: Wine, South Africa, forecast expenditure per capita (ZAR), 2009-14
Table 17: Wine, South Africa, expenditure per capita ($), 2004-09
Table 18: Wine, South Africa, forecast expenditure per capita ($), 2009-14
Table 19: Wine, South Africa, consumption per capita (liters), 2004-09
Table 20: Wine, South Africa, forecast consumption per capita (liters), 2009-14
Table 21: Distell Group Limited key facts
Table 22: Still wine, South Africa, value by segment (ZARm), 2004-09
Table 23: Still wine, South Africa, value forecast by segment (ZARm), 2009-14
Table 24: Still wine, South Africa, value by segment ($m), 2004-09
Table 25: Still wine, South Africa, value forecast by segment ($m), 2009-14
Table 26: Still wine, South Africa, volume by segment (liters, million), 2004-09
Table 27: Still wine, South Africa, volume forecast by segment (liters, million), 2009-14
Table 28: Still wine, South Africa, brand share by volume (%), 2008-09
Table 29: Still wine, South Africa, volume by brand (liters, million), 2008-09
Table 30: Still wine, South Africa, company share by volume (%), 2008-09
Table 31: Still wine, South Africa, volume by company (liters, million), 2008-09
Table 32: Still wine, South Africa, distribution channels by volume (%), 2008-09
Table 33: Still wine, South Africa, volume by distribution channel (liters, million), 2008-09
Table 34: Still wine, South Africa, expenditure per capita (ZAR), 2004-09
Table 35: Still wine, South Africa, forecast expenditure per capita (ZAR), 2009-14
Table 36: Still wine, South Africa, expenditure per capita ($), 2004-09
Table 37: Still wine, South Africa, forecast expenditure per capita ($), 2009-14
Table 38: Still wine, South Africa, consumption per capita (liters), 2004-09
Table 39: Still wine, South Africa, forecast consumption per capita (liters), 2009-14
Table 40: Sparkling wine, South Africa, value by segment (ZARm), 2004-09
Table 41: Sparkling wine, South Africa, value forecast by segment (ZARm), 2009-14
Table 42: Sparkling wine, South Africa, value by segment ($m), 2004-09
Table 43: Sparkling wine, South Africa, value forecast by segment ($m), 2009-14
Table 44: Sparkling wine, South Africa, volume by segment (liters, million), 2004-09
Table 45: Sparkling wine, South Africa, volume forecast by segment (liters, million), 2009-14
Table 46: Sparkling wine, South Africa, brand share by volume (%), 2008-09
Table 47: Sparkling wine, South Africa, volume by brand (liters, million), 2008-09
Table 48: Sparkling wine, South Africa, company share by volume (%), 2008-09
Table 49: Sparkling wine, South Africa, volume by company (liters, million), 2008-09
Table 50: Sparkling wine, South Africa, distribution channels by volume (%), 2008-09
Table 51: Sparkling wine, South Africa, volume by distribution channel (liters, million), 2008-09
Table 52: Sparkling wine, South Africa, expenditure per capita (ZAR), 2004-09
Table 53: Sparkling wine, South Africa, forecast expenditure per capita (ZAR), 2009-14
Table 54: Sparkling wine, South Africa, expenditure per capita ($), 2004-09
Table 55: Sparkling wine, South Africa, forecast expenditure per capita ($), 2009-14
Table 56: Sparkling wine, South Africa, consumption per capita (liters), 2004-09
Table 57: Sparkling wine, South Africa, forecast consumption per capita (liters), 2009-14
Table 58: Champagne, South Africa, value (ZARm), 2004-09
Table 59: Champagne, South Africa, value forecast (ZARm), 2009-14
Table 60: Champagne, South Africa, value ($m), 2004-09
Table 61: Champagne, South Africa, value forecast ($m), 2009-14
Table 62: Champagne, South Africa, volume (liters, million), 2004-09
Table 63: Champagne, South Africa, volume forecast (liters, million), 2009-14
Table 64: Champagne, South Africa, brand share by volume (%), 2008-09
Table 65: Champagne, South Africa, volume by brand (liters, million), 2008-09
Table 66: Champagne, South Africa, company share by volume (%), 2008-09
Table 67: Champagne, South Africa, volume by company (liters, million), 2008-09
Table 68: Champagne, South Africa, distribution channels by volume (%), 2008-09
Table 69: Champagne, South Africa, volume by distribution channel (liters, million), 2008-09
Table 70: Champagne, South Africa, expenditure per capita (ZAR), 2004-09
Table 71: Champagne, South Africa, forecast expenditure per capita (ZAR), 2009-14
Table 72: Champagne, South Africa, expenditure per capita ($), 2004-09
Table 73: Champagne, South Africa, forecast expenditure per capita ($), 2009-14
Table 74: Champagne, South Africa, consumption per capita (liters), 2004-09
Table 75: Champagne, South Africa, forecast consumption per capita (liters), 2009-14
Table 76: Fortified wine, South Africa, value by segment (ZARm), 2004-09
Table 77: Fortified wine, South Africa, value forecast by segment (ZARm), 2009-14
Table 78: Fortified wine, South Africa, value by segment ($m), 2004-09
Table 79: Fortified wine, South Africa, value forecast by segment ($m), 2009-14
Table 80: Fortified wine, South Africa, volume by segment (liters, million), 2004-09
Table 81: Fortified wine, South Africa, volume forecast by segment (liters, million), 2009-14
Table 82: Fortified wine, South Africa, brand share by volume (%), 2008-09
Table 83: Fortified wine, South Africa, volume by brand (liters, million), 2008-09
Table 84: Fortified wine, South Africa, company share by volume (%), 2008-09
Table 85: Fortified wine, South Africa, volume by company (liters, million), 2008-09
Table 86: Fortified wine, South Africa, distribution channels by volume (%), 2008-09
Table 87: Fortified wine, South Africa, volume by distribution channel (liters, million), 2008-09
Table 88: Fortified wine, South Africa, expenditure per capita (ZAR), 2004-09
Table 89: Fortified wine, South Africa, forecast expenditure per capita (ZAR), 2009-14
Table 90: Fortified wine, South Africa, expenditure per capita ($), 2004-09
Table 91: Fortified wine, South Africa, forecast expenditure per capita ($), 2009-14
Table 92: Fortified wine, South Africa, consumption per capita (liters), 2004-09
Table 93: Fortified wine, South Africa, forecast consumption per capita (liters), 2009-14
Table 94: Global wine market value, 2009
Table 95: Global wine market split (value terms ($m), 2009), top five countries
Table 96: Global wine market volume, 2009
Table 97: Global wine market split (volume terms, 2009), top five countries
Table 98: Leading players, top five countries
Table 99: South Africa wine new product launches reports, by company (top five companies), 2009
Table 100: South Africa wine new product launches SKUs, by company (top five companies), 2009
Table 101: South Africa wine new product launches (reports), by flavor and fragrances, 2009
Table 102: South Africa wine new product launches (reports), by ingredients (top 10 ingredients), 2009
Table 103: South Africa wine new product launches (reports), by package tags or claims, 2009
Table 104: South Africa wine new product launches - recent five launches (2009)
Table 105: South Africa population, by age group, 2004-09 (millions)
Table 106: South Africa population forecast, by age group, 2009-14 (millions)
Table 107: South Africa population, by gender, 2004-09 (millions)
Table 108: South Africa population forecast, by gender, 2009-14 (millions)
Table 109: South Africa nominal GDP, 2004-09 (ZARbn, nominal prices)
Table 110: South Africa nominal GDP forecast, 2009-14 (ZARbn, nominal prices)
Table 111: South Africa real GDP, 2004-09 (ZARbn, 2000 prices)
Table 112: South Africa real GDP forecast, 2009-14 (ZARbn, 2000 prices)
Table 113: South Africa real GDP, 2004-09 ($bn, 2000 prices)
Table 114: South Africa real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 115: South Africa consumer price index, 2004-09 (2000=100)
Table 116: South Africa consumer price index, 2009-14 (2000=100)

Related research categories

By sector: Wine (in Wine & Champagne)

By market: South Africa (in Africa), Africa