Wine in Serbia

Many years without investment in wine and economic isolation means that Serbian wines tend to be of low quality. In addition, wine consumption is declining and stood at just 6 litres per capita in 2011. Although the state has subsidised the renovation of vineyards and the establishment of new wineries, this has had no significant impact on the popularity of wine and consumption.

Euromonitor International's Wine in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wine market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2006-2011
Table 2 Sales of Wine by Category: Total Value 2006-2011
Table 3 Sales of Wine by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Wine by Category: % Total Value Growth 2006-2011
Table 5 Sales of Wine by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Wine by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Wine Production, Imports and Exports: Total Volume 2005-2010
Table 10 Forecast Sales of Wine by Category: Total Volume 2011-2016
Table 11 Forecast Sales of Wine by Category: Total Value 2011-2016
Table 12 Forecast Sales of Wine by Category: % Total Volume Growth 2011-2016
Table 13 Forecast Sales of Wine by Category: % Total Value Growth 2011-2016
Executive Summary
Crisis Not Yet Over
Arrest of Ratko Mladic Brings Serbia Closer To Joining EU
Beer Players Lead Sales
Expansion of Large Discounters
Further Segmentation
Market Background
Legislation
Table 14 Number of On-trade Establishments by Type 2006-2011
Taxation and Duty Levies
Table 15 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 16 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 17 Selling Margin of a Typical Beer Brand 2011 (Jelen pivo 0.5L, Apatinska pivara doo)
Table 18 Selling Margin of a Typical Wine Brand 2011 (Vranac, Agrokombinat 13 Jul ad)
Table 19 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Contraband/parallel Trade
Key New Product Launches
Summary 1 Key New Product Developments 2010-2011
Market Indicators
Table 20 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 21 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 22 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 23 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 24 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 25 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 26 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 27 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 28 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 29 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 30 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 31 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 33 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 35 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Summary 2 Research Sources

Tweet

Related research categories

By sector: Wine (in Wine & Champagne)

By market: Serbia (in Europe)