Wine in Poland

Although the problems associated with the sovereign debt crisis in the Eurozone have been widespread, Polish consumers remain relatively resilient. A large number of Poles are still strongly aspirational and thirsty for symbols of Western lifestyles. Poles are travelling more, and are increasingly aware of the benefits of a diversified diet and the advantages of grape wine. Furthermore, the strong expansion of discounters has made grape wine more available to consumers. The combination of these...

Euromonitor International's Wine in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wine market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2006-2011
Table 2 Sales of Wine by Category: Total Value 2006-2011
Table 3 Sales of Wine by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Wine by Category: % Total Value Growth 2006-2011
Table 5 Sales of Wine by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Wine by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Volume Sales of Still Red Wine by Price Segment 2006-2011
Table 10 Volume Sales of Still White Wine by Price Segment 2006-2011
Table 11 Volume Sales of Still Rosé Wine by Price Segment 2006-2011
Table 12 Volume Sales of Other Sparkling Wine by Price Segment 2006-2011
Table 13 Sales of Still Red Wine by Grape/Varietal Type 2006-2011
Table 14 Sales of Still White Wine by Grape/Varietal Type 2006-2011
Table 15 Sales of Still Rosé Wine by Grape/Varietal Type 2006-2011
Table 16 Sales of Still Red Wine by Quality Classification 2006-2011
Table 17 Sales of Still White Wine by Quality Classification 2006-2011
Table 18 Sales of Still Rosé Wine by Quality Classification 2006-2011
Table 19 Wine Production, Imports and Exports: Total Volume 2005-2010
Table 20 Wine Imports by Country of Origin: Total Volume 2005-2010
Table 21 Wine Imports by Country of Origin: Total Value 2005-2010
Table 22 Wine Exports by Country of Destination: Total Volume 2005-2010
Table 23 Wine Exports by Country of Destination: Total Value 2005-2010
Table 24 Company Shares of Still Light Grape Wine by National Brand Owner 2007-2011
Table 25 Company Shares of Still Light Grape Wine by Global Brand Owner 2007-2011
Table 26 Brand Shares of Still Light Grape Wine 2008-2011
Table 27 Company Shares of Champagne by National Brand Owner 2007-2011
Table 28 Company Shares of Champagne by Global Brand Owner 2007-2011
Table 29 Brand Shares of Champagne 2008-2011
Table 30 Company Shares of Other Sparkling Wine by National Brand Owner 2007-2011
Table 31 Company Shares of Other Sparkling Wine by Global Brand Owner 2007-2011
Table 32 Brand Shares of Other Sparkling Wine 2008-2011
Table 33 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2007-2011
Table 34 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2007-2011
Table 35 Brand Shares of Fortified Wine and Vermouth 2008-2011
Table 36 Company Shares of Non-grape Wine by National Brand Owner 2007-2011
Table 37 Company Shares of Non-grape Wine by Global Brand Owner 2007-2011
Table 38 Brand Shares of Non-grape Wine 2008-2011
Table 39 Forecast Sales of Wine by Category: Total Volume 2011-2016
Table 40 Forecast Sales of Wine by Category: Total Value 2011-2016
Table 41 Forecast Sales of Wine by Category: % Total Volume Growth 2011-2016
Table 42 Forecast Sales of Wine by Category: % Total Value Growth 2011-2016
Central European Distribution Corp (cedc) in Alcoholic Drinks (poland)
Strategic Direction
Key Facts
Summary 1 Central European Distribution Corp (CEDC): Key Facts
Summary 2 Central European Distribution Corp (CEDC): Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Central European Distribution Corp (CEDC): Competitive Position 2011
Sobieski Sp Zoo in Alcoholic Drinks (poland)
Strategic Direction
Key Facts
Summary 4 Sobieski Sp zoo: Key Facts
Summary 5 Sobieski Sp zoo: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Sobieski Sp zoo: Competitive Position 2011
Stock Polska in Alcoholic Drinks (poland)
Strategic Direction
Key Facts
Summary 7 Stock Polska: Key Facts
Summary 8 Stock Polska: Operational Indicators
Company Background
Production
Summary 9 Stock Polska: Production Statistics 2011
Competitive Positioning
Summary 10 Stock Polska: Competitive Position 2011
Executive Summary
the Market Slows Down
Polarisation in Action
Cedc Experiences Tough Times
Discounters Are on An Upward Trajectory
by 2016, Sales Will Witness Modest Growth
Key Trends and Developments
Expansion of Discounters Increasingly Reshaping Alcoholic Drinks Market
Alcoholic Drinks Players Are Increasingly Exposed To Channels of Contagion
Competition Between Domestic Companies and Multinationals Is Becoming Increasingly Fierce
Key New Product Launches
Summary 11 Key New Product Developments 2010-2011
Specialist Retailers
Summary 12 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Summary 13 Merger and Acquisition Activity 2010-2011
Summary 14 Speculated Merger and Acquisition Activity 2011-2012
Market Background
Legislation
Table 43 Number of On-Trade Establishments by Type 2005-2010
Taxation and Duty Levies
Table 44 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 45 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 46 Selling Margin of a Typical Beer Brand 2011 (Tyskie Gronie)
Table 47 Selling Margin of a Typical Wine Brand 2011 (Cambras)
Table 48 Selling Margin of a Typical Spirits Brand 2011 (Beefeater)
Operating Environment
Market Indicators
Table 49 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 50 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 51 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 52 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 53 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 54 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 55 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 56 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 57 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 58 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 59 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 60 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 61 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 62 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 63 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 64 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Sources
Summary 15 Research Sources

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Related research categories

By sector: Wine (in Wine & Champagne)

By market: Poland (in Europe)