Wine in Pakistan to 2014

This databook provides key data and information on the wine market in Pakistan. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

• Contains information on two categories: still wine and fortified wine
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
• Category level company and brand share as well as distribution share information for 2008 and 2009
• Review of the top two companies within the wine market, including company overview, key facts and business description

The market for wine in Pakistan increased at a compound annual growth rate of 6.2% between 2004 and 2009.

The still wine category led the wine market in Pakistan, accounting for a share of 92.7%.

Leading players in Pakistani wine market include Pernod Ricard, Bronco wine company and Diageo plc.

• Develop business strategies by understanding the quantitative trends within the wine market in Pakistan
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary market level: wine
Summary category level: still wine
Summary category level: fortified wine

Chapter 2 Introduction
What is this report about?
How to use this report
Market definition

Chapter 3 Market Overview
Value analysis (Pakistan Rupee), 2004-09
Value analysis (Pakistan Rupee), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Leading Company Profiles
Pernod Ricard SA
Diageo plc

Chapter 5 Category Analysis: Still Wine
Value analysis (Pakistan Rupee), 2004-09
Value analysis (Pakistan Rupee), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 6 Category Analysis: Fortified Wine
Value analysis (Pakistan Rupee), 2004-09
Value analysis (Pakistan Rupee), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 7 Country Comparison
Value
Volume
Market share

Chapter 8 Macroeconomic Profile
Macroeconomic Indicators

Chapter 9 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

Chapter 10 Appendix
Future readings
How to contact experts in your industry
Disclaimer

LIST OF FIGURES
Figure 1: Wine, Pakistan, value by category (PKRm), 2004-14
Figure 2: Wine, Pakistan, category growth comparison, by value, 2004-14
Figure 3: Wine, Pakistan, volume by category (liters, million), 2004-14
Figure 4: Wine, Pakistan, category growth comparison, by volume, 2004-14
Figure 5: Wine, Pakistan, company share by volume (%), 2008-09
Figure 6: Wine, Pakistan, distribution channels by volume (%), 2008-09
Figure 7: Still wine, Pakistan, value by segment (PKRm), 2004-14
Figure 8: Still wine, Pakistan, category growth comparison, by value, 2004-14
Figure 9: Still wine, Pakistan, volume by segment (liters, million), 2004-14
Figure 10: Still wine, Pakistan, category growth comparison, by volume, 2004-14
Figure 11: Still wine, Pakistan, company share by volume (%), 2008-09
Figure 12: Still wine, Pakistan, distribution channels by volume (%), 2008-09
Figure 13: Fortified wine, Pakistan, value by segment (PKRm), 2004-14
Figure 14: Fortified wine, Pakistan, category growth comparison, by value, 2004-14
Figure 15: Fortified wine, Pakistan, volume by segment (liters, million), 2004-14
Figure 16: Fortified wine, Pakistan, category growth comparison, by volume, 2004-14
Figure 17: Fortified wine, Pakistan, company share by volume (%), 2008-09
Figure 18: Fortified wine, Pakistan, distribution channels by volume (%), 2008-09
Figure 19: Global wine market split (value terms, 2009), top five countries
Figure 20: Global wine market value, 2004–09, top five countries
Figure 21: Global wine market split (volume terms, 2009), top five countries
Figure 22: Global wine market volume, 2004–09, top five countries
Figure 23: Annual data review process

LIST OF TABLES
Table 1: Wine category definitions
Table 2: Wine distribution channels
Table 3: Wine, Pakistan, value by category (PKRm), 2004-09
Table 4: Wine, Pakistan, value forecast by category (PKRm), 2009-14
Table 5: Wine, Pakistan, value by category ($m), 2004-09
Table 6: Wine, Pakistan, value forecast by category ($m), 2009-14
Table 7: Wine, Pakistan, volume by category (liters, million), 2004-09
Table 8: Wine, Pakistan, volume forecast by category (liters, million), 2009-14
Table 9: Wine, Pakistan, brand share by volume (%), 2008-09
Table 10: Wine, Pakistan, volume by brand (liters, million), 2008-09
Table 11: Wine, Pakistan, company share by volume (%), 2008-09
Table 12: Wine, Pakistan, volume by company (liters, million), 2008-09
Table 13: Wine, Pakistan, distribution channels by volume (%), 2008-09
Table 14: Wine, Pakistan, volume by distribution channel (liters, million), 2008-09
Table 15: Wine, Pakistan, expenditure per capita (PKR), 2004-09
Table 16: Wine, Pakistan, forecast expenditure per capita (PKR), 2009-14
Table 17: Wine, Pakistan, expenditure per capita ($), 2004-09
Table 18: Wine, Pakistan, forecast expenditure per capita ($), 2009-14
Table 19: Wine, Pakistan, consumption per capita (liters), 2004-09
Table 20: Wine, Pakistan, forecast consumption per capita (liters), 2009-14
Table 21: Pernod Ricard SA key facts
Table 22: Diageo plc key facts
Table 23: Still wine, Pakistan, value by segment (PKRm), 2004-09
Table 24: Still wine, Pakistan, value forecast by segment (PKRm), 2009-14
Table 25: Still wine, Pakistan, value by segment ($m), 2004-09
Table 26: Still wine, Pakistan, value forecast by segment ($m), 2009-14
Table 27: Still wine, Pakistan, volume by segment (liters, million), 2004-09
Table 28: Still wine, Pakistan, volume forecast by segment (liters, million), 2009-14
Table 29: Still wine, Pakistan, brand share by volume (%), 2008-09
Table 30: Still wine, Pakistan, volume by brand (liters, million), 2008-09
Table 31: Still wine, Pakistan, company share by volume (%), 2008-09
Table 32: Still wine, Pakistan, volume by company (liters, million), 2008-09
Table 33: Still wine, Pakistan, distribution channels by volume (%), 2008-09
Table 34: Still wine, Pakistan, volume by distribution channel (liters, million), 2008-09
Table 35: Still wine, Pakistan, expenditure per capita (PKR), 2004-09
Table 36: Still wine, Pakistan, forecast expenditure per capita (PKR), 2009-14
Table 37: Still wine, Pakistan, expenditure per capita ($), 2004-09
Table 38: Still wine, Pakistan, forecast expenditure per capita ($), 2009-14
Table 39: Still wine, Pakistan, consumption per capita (liters), 2004-09
Table 40: Still wine, Pakistan, forecast consumption per capita (liters), 2009-14
Table 41: Fortified wine, Pakistan, value by segment (PKRm), 2004-09
Table 42: Fortified wine, Pakistan, value forecast by segment (PKRm), 2009-14
Table 43: Fortified wine, Pakistan, value by segment ($m), 2004-09
Table 44: Fortified wine, Pakistan, value forecast by segment ($m), 2009-14
Table 45: Fortified wine, Pakistan, volume by segment (liters, million), 2004-09
Table 46: Fortified wine, Pakistan, volume forecast by segment (liters, million), 2009-14
Table 47: Fortified wine, Pakistan, brand share by volume (%), 2008-09
Table 48: Fortified wine, Pakistan, volume by brand (liters, million), 2008-09
Table 49: Fortified wine, Pakistan, company share by volume (%), 2008-09
Table 50: Fortified wine, Pakistan, volume by company (liters, million), 2008-09
Table 51: Fortified wine, Pakistan, distribution channels by volume (%), 2008-09
Table 52: Fortified wine, Pakistan, volume by distribution channel (liters, million), 2008-09
Table 53: Fortified wine, Pakistan, expenditure per capita (PKR), 2004-09
Table 54: Fortified wine, Pakistan, forecast expenditure per capita (PKR), 2009-14
Table 55: Fortified wine, Pakistan, expenditure per capita ($), 2004-09
Table 56: Fortified wine, Pakistan, forecast expenditure per capita ($), 2009-14
Table 57: Fortified wine, Pakistan, consumption per capita (liters), 2004-09
Table 58: Fortified wine, Pakistan, forecast consumption per capita (liters), 2009-14
Table 59: Global wine market value, 2009
Table 60: Global wine market split (value terms ($m), 2009), top five countries
Table 61: Global wine market volume, 2009
Table 62: Global wine market split (volume terms, 2009), top five countries
Table 63: Leading players, top five countries
Table 64: Pakistan population, by age group, 2004-09 (millions)
Table 65: Pakistan population forecast, by age group, 2009-14 (millions)
Table 66: Pakistan population, by gender, 2004-09 (millions)
Table 67: Pakistan population forecast, by gender, 2009-14 (millions)
Table 68: Pakistan nominal GDP, 2004-09 (PKRbn, nominal prices)
Table 69: Pakistan real GDP, 2004-09 (PKRbn, 2000 prices)
Table 70: Pakistan real GDP, 2004-09 ($bn, 2000 prices)
Table 71: Pakistan consumer price index, 2004-09 (2000=100)

Related research categories

By sector: Wine (in Wine & Champagne)

By market: Pakistan (in Asia)