Wine in Norway

Wine consumption in Norway has increased dramatically over the past 25 years and one of the major reasons behind this high growth is the policies of Vinmonopolet, which currently offers more than 10,000 different types of wine. Every two months, Vinmonopolet engages in special offers which revolve around a specific subject, with recent examples including ‘Wines from New Zealand in focus’ and ‘Wines from Spain’. Vinmonopolet’s product catalogue changes every two months and some of the products...

Euromonitor International's Wine in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wine market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2006-2011
Table 2 Sales of Wine by Category: Total Value 2006-2011
Table 3 Sales of Wine by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Wine by Category: % Total Value Growth 2006-2011
Table 5 Sales of Wine by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Wine by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Volume Sales of Still Red Wine by Price Segment 2006-2011
Table 10 Volume Sales of Still White Wine by Price Segment 2006-2011
Table 11 Volume Sales of Still Rosé Wine by Price Segment 2006-2011
Table 12 Volume Sales of Other Sparkling Wine by Price Segment 2006-2011
Table 13 Sales of Still Red Wine by Grape/Varietal Type 2006-2011
Table 14 Sales of Still White Wine by Grape/Varietal Type 2006-2011
Table 15 Sales of Still Rosé Wine by Grape/Varietal Type 2006-2011
Table 16 Sales of Still Red Wine by Quality Classification 2006-2011
Table 17 Sales of Still White Wine by Quality Classification 2006-2011
Table 18 Sales of Still Rosé Wine by Quality Classification 2006-2011
Table 19 Wine Production, Imports and Exports: Total Volume 2005-2010
Table 20 Wine Imports by Country of Origin: Total Volume 2005-2010
Table 21 Wine Imports by Country of Origin: Total Value 2005-2010
Table 22 Wine Exports by Country of Destination: Total Volume 2005-2010
Table 23 Wine Exports by Country of Destination: Total Value 2005-2010
Table 24 Company Shares of Still Light Grape Wine by National Brand Owner 2007-2011
Table 25 Company Shares of Still Light Grape Wine by Global Brand Owner 2007-2011
Table 26 Brand Shares of Still Light Grape Wine 2008-2011
Table 27 Company Shares of Champagne by National Brand Owner 2007-2011
Table 28 Company Shares of Champagne by Global Brand Owner 2007-2011
Table 29 Brand Shares of Champagne 2008-2011
Table 30 Company Shares of Other Sparkling Wine by National Brand Owner 2007-2011
Table 31 Company Shares of Other Sparkling Wine by Global Brand Owner 2007-2011
Table 32 Brand Shares of Other Sparkling Wine 2008-2011
Table 33 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2007-2011
Table 34 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2007-2011
Table 35 Brand Shares of Fortified Wine and Vermouth 2008-2011
Table 36 Company Shares of Non-grape Wine by National Brand Owner 2007-2011
Table 37 Company Shares of Non-grape Wine by Global Brand Owner 2007-2011
Table 38 Brand Shares of Non-grape Wine 2008-2011
Table 39 Forecast Sales of Wine by Category: Total Volume 2011-2016
Table 40 Forecast Sales of Wine by Category: Total Value 2011-2016
Table 41 Forecast Sales of Wine by Category: % Total Volume Growth 2011-2016
Table 42 Forecast Sales of Wine by Category: % Total Value Growth 2011-2016
Arcus As in Alcoholic Drinks (norway)
Strategic Direction
Key Facts
Summary 1 Arcus A/S: Key Facts
Summary 2 Arcus A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Arcus A/S: Competitive Position 2011
Executive Summary
Alcoholic Drinks Sales Decrease Marginally During 2011
Changing Consumption Habits
Arcus Strengthens Its Position in Wine in Norway
Vinmonopolet Remains the Main Distribution Channel for Alcoholic Drinks
Positive Projected Growth
Key Trends and Developments
Norway's Favourable Economic Environment Shapes Industry Performance
Key New Product Launches
Summary 4 Key New Product Developments 2010-2011
Vinmonopolet - the State-owned Alcoholic Drinks Retail Monopoly
Summary 5 Leading Specialist Retailers 2011
Mergers and Acquisition Activity
the Impact of Duty Free Sales and the Cross-border Sales on Alcohol Market
Market Background
Legislation
Table 43 Number of Licences to Serve Alcohol by Type 2005-2010
Taxation and Duty Levies
Table 44 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 45 Additional Taxes on Alcoholic Drinks 2011 (according to classification)
Table 46 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2011
Table 47 Selling Margin of a Typical Beer Brand 2011: Tuborg, 500ml
Table 48 Selling Margin of a Typical Wine Brand 2011: JP Chenet, 750ml
Table 49 Selling Margin of a Typical Spirits Brand 2011: Kalinka, 700ml
Operating Environment
Market Indicators
Table 50 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 51 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 52 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 53 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 54 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 55 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 56 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 57 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 58 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 59 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 60 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 61 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 62 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 63 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 64 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 65 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Sources
Summary 6 Research Sources

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Related research categories

By sector: Wine (in Wine & Champagne)

By market: Norway (in Europe)