Wine in New Zealand to 2014

This databook provides key data and information on the wine market in New Zealand. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

• Contains information on four categories: still wine, sparkling wine, champagne and fortified wine
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
• Category level company and brand share as well as distribution share information for 2008 and 2009
• Review of the top two companies within the wine market, including company overview, key facts and business description

• The market for wine in New Zealand increased at a compound annual growth rate of 2.5% between 2004 and 2009.
• The still wine category led the wine market in New Zealand, accounting for a share of 80.5%.
• Leading players in the New Zealand wine market include LVMH Moet Hennessy Louis Vuitton SA, Bacardi Limited and Taylors.

• Develop business strategies by understanding the quantitative trends within the wine market in New Zealand
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the wine market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary market level: wine
Market value
Market value forecast
Market volume
Market volume forecast
Market segmentation
Summary category level: still wine
Market value
Market value forecast
Market volume
Market volume forecast
Market segmentation
Summary category level: sparkling wine
Market value
Market value forecast
Market volume
Market volume forecast
Market segmentation
Summary category level: champagne
Market value
Market value forecast
Market volume
Market volume forecast
Market share
Summary category level: fortified wine
Market value
Market value forecast
Market volume
Market volume forecast
Market segmentation
Market share

Chapter 2 Introduction
What is this report about?
How to use this report
Market definition

TABLE OF CONTENTS

LIST OF FIGURES

LIST OF TABLES

Chapter 3 Market Overview
Value analysis (New Zealand Dollar), 2004-09
Value analysis (New Zealand Dollar), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Leading Company Profiles
LVMH Moet Hennessy Louis Vuitton SA
Bacardi Limited

Chapter 5 Category Analysis: Still Wine
Value analysis (New Zealand Dollar), 2004-09
Value analysis (New Zealand Dollar), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 6 Category Analysis: Sparkling Wine
Value analysis (New Zealand Dollar), 2004-09
Value analysis (New Zealand Dollar), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 7 Category Analysis: Champagne
Value analysis (New Zealand Dollar), 2004-09
Value analysis (New Zealand Dollar), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 8 Category Analysis: Fortified Wine
Value analysis (New Zealand Dollar), 2004-09
Value analysis (New Zealand Dollar), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 9 Country Comparison
Value
Volume
Market share

Chapter 10 New Product Development
Product launches over time
Recent product launches

Chapter 11 Macroeconomic Profile
Macroeconomic Indicators

Chapter 12 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

Chapter 13 Appendix
Future readings
How to contact experts in your industry
Disclaimer
List of Tables
Table 1: Wine category definitions
Table 2: Wine distribution channels
Table 3: Wine, New Zealand, value by category (NZ$m), 2004-09
Table 4: Wine, New Zealand, value forecast by category (NZ$m), 2009-14
Table 5: Wine, New Zealand, value by category ($m), 2004-09
Table 6: Wine, New Zealand, value forecast by category ($m), 2009-14
Table 7: Wine, New Zealand, volume by category (liters, million), 2004-09
Table 8: Wine, New Zealand, volume forecast by category (liters, million), 2009-14
Table 9: Wine, New Zealand, brand share by volume (%), 2008-09
Table 10: Wine, New Zealand, volume by brand (liters, million), 2008-09
Table 11: Wine, New Zealand, company share by volume (%), 2008-09
Table 12: Wine, New Zealand, volume by company (liters, million), 2008-09
Table 13: Wine, New Zealand, distribution channels by volume (%), 2008-09
Table 14: Wine, New Zealand, volume by distribution channel (liters, million), 2008-09
Table 15: Wine, New Zealand, expenditure per capita (NZ$), 2004-09
Table 16: Wine, New Zealand, forecast expenditure per capita (NZ$), 2009-14
Table 17: Wine, New Zealand, expenditure per capita ($), 2004-09
Table 18: Wine, New Zealand, forecast expenditure per capita ($), 2009-14
Table 19: Wine, New Zealand, consumption per capita (liters), 2004-09
Table 20: Wine, New Zealand, forecast consumption per capita (liters), 2009-14
Table 21: LVMH Moet Hennessy Louis Vuitton SA key facts
Table 22: Bacardi Limited key facts
Table 23: Still wine, New Zealand, value by segment (NZ$m), 2004-09
Table 24: Still wine, New Zealand, value forecast by segment (NZ$m), 2009-14
Table 25: Still wine, New Zealand, value by segment ($m), 2004-09
Table 26: Still wine, New Zealand, value forecast by segment ($m), 2009-14
Table 27: Still wine, New Zealand, volume by segment (liters, million), 2004-09
Table 28: Still wine, New Zealand, volume forecast by segment (liters, million), 2009-14
Table 29: Still wine, New Zealand, brand share by volume (%), 2008-09
Table 30: Still wine, New Zealand, volume by brand (liters, million), 2008-09
Table 31: Still wine, New Zealand, company share by volume (%), 2008-09
Table 32: Still wine, New Zealand, volume by company (liters, million), 2008-09
Table 33: Still wine, New Zealand, distribution channels by volume (%), 2008-09
Table 34: Still wine, New Zealand, volume by distribution channel (liters, million), 2008-09
Table 35: Still wine, New Zealand, expenditure per capita (NZ$), 2004-09
Table 36: Still wine, New Zealand, forecast expenditure per capita (NZ$), 2009-14
Table 37: Still wine, New Zealand, expenditure per capita ($), 2004-09
Table 38: Still wine, New Zealand, forecast expenditure per capita ($), 2009-14
Table 39: Still wine, New Zealand, consumption per capita (liters), 2004-09
Table 40: Still wine, New Zealand, forecast consumption per capita (liters), 2009-14
Table 41: Sparkling wine, New Zealand, value by segment (NZ$m), 2004-09
Table 42: Sparkling wine, New Zealand, value forecast by segment (NZ$m), 2009-14
Table 43: Sparkling wine, New Zealand, value by segment ($m), 2004-09
Table 44: Sparkling wine, New Zealand, value forecast by segment ($m), 2009-14
Table 45: Sparkling wine, New Zealand, volume by segment (liters, million), 2004-09
Table 46: Sparkling wine, New Zealand, volume forecast by segment (liters, million), 2009-14
Table 47: Sparkling wine, New Zealand, brand share by volume (%), 2008-09
Table 48: Sparkling wine, New Zealand, volume by brand (liters, million), 2008-09
Table 49: Sparkling wine, New Zealand, company share by volume (%), 2008-09
Table 50: Sparkling wine, New Zealand, volume by company (liters, million), 2008-09
Table 51: Sparkling wine, New Zealand, distribution channels by volume (%), 2008-09
Table 52: Sparkling wine, New Zealand, volume by distribution channel (liters, million), 2008-09
Table 53: Sparkling wine, New Zealand, expenditure per capita (NZ$), 2004-09
Table 54: Sparkling wine, New Zealand, forecast expenditure per capita (NZ$), 2009-14
Table 55: Sparkling wine, New Zealand, expenditure per capita ($), 2004-09
Table 56: Sparkling wine, New Zealand, forecast expenditure per capita ($), 2009-14
Table 57: Sparkling wine, New Zealand, consumption per capita (liters), 2004-09
Table 58: Sparkling wine, New Zealand, forecast consumption per capita (liters), 2009-14
Table 59: Champagne, New Zealand, value (NZ$m), 2004-09
Table 60: Champagne, New Zealand, value forecast (NZ$m), 2009-14
Table 61: Champagne, New Zealand, value ($m), 2004-09
Table 62: Champagne, New Zealand, value forecast ($m), 2009-14
Table 63: Champagne, New Zealand, volume (liters, million), 2004-09
Table 64: Champagne, New Zealand, volume forecast (liters, million), 2009-14
Table 65: Champagne, New Zealand, brand share by volume (%), 2008-09
Table 66: Champagne, New Zealand, volume by brand (liters, million), 2008-09
Table 67: Champagne, New Zealand, company share by volume (%), 2008-09
Table 68: Champagne, New Zealand, volume by company (liters, million), 2008-09
Table 69: Champagne, New Zealand, distribution channels by volume (%), 2008-09
Table 70: Champagne, New Zealand, volume by distribution channel (liters, million), 2008-09
Table 71: Champagne, New Zealand, expenditure per capita (NZ$), 2004-09
Table 72: Champagne, New Zealand, forecast expenditure per capita (NZ$), 2009-14
Table 73: Champagne, New Zealand, expenditure per capita ($), 2004-09
Table 74: Champagne, New Zealand, forecast expenditure per capita ($), 2009-14
Table 75: Champagne, New Zealand, consumption per capita (liters), 2004-09
Table 76: Champagne, New Zealand, forecast consumption per capita (liters), 2009-14
Table 77: Fortified wine, New Zealand, value by segment (NZ$m), 2004-09
Table 78: Fortified wine, New Zealand, value forecast by segment (NZ$m), 2009-14
Table 79: Fortified wine, New Zealand, value by segment ($m), 2004-09
Table 80: Fortified wine, New Zealand, value forecast by segment ($m), 2009-14
Table 81: Fortified wine, New Zealand, volume by segment (liters, million), 2004-09
Table 82: Fortified wine, New Zealand, volume forecast by segment (liters, million), 2009-14
Table 83: Fortified wine, New Zealand, brand share by volume (%), 2008-09
Table 84: Fortified wine, New Zealand, volume by brand (liters, million), 2008-09
Table 85: Fortified wine, New Zealand, company share by volume (%), 2008-09
Table 86: Fortified wine, New Zealand, volume by company (liters, million), 2008-09
Table 87: Fortified wine, New Zealand, distribution channels by volume (%), 2008-09
Table 88: Fortified wine, New Zealand, volume by distribution channel (liters, million), 2008-09
Table 89: Fortified wine, New Zealand, expenditure per capita (NZ$), 2004-09
Table 90: Fortified wine, New Zealand, forecast expenditure per capita (NZ$), 2009-14
Table 91: Fortified wine, New Zealand, expenditure per capita ($), 2004-09
Table 92: Fortified wine, New Zealand, forecast expenditure per capita ($), 2009-14
Table 93: Fortified wine, New Zealand, consumption per capita (liters), 2004-09
Table 94: Fortified wine, New Zealand, forecast consumption per capita (liters), 2009-14
Table 95: Global wine market value, 2009
Table 96: Global wine market split (value terms ($m), 2009), top five countries
Table 97: Global wine market volume, 2009
Table 98: Global wine market split (volume terms, 2009), top five countries
Table 99: Leading players, top five countries
Table 100: New Zealand wine new product launches reports, by company 2009
Table 101: New Zealand wine new product launches SKUs, by company 2009
Table 102: New Zealand wine new product launches (reports), by flavor and fragrances 2009
Table 103: New Zealand wine new product launches (reports), by ingredients 2009
Table 104: New Zealand wine new product launches (reports), by package tags or claims 2009
Table 105: New Zealand wine new product launches - recent launches (2009)
Table 106: New Zealand population, by age group, 2004-09 (millions)
Table 107: New Zealand population forecast, by age group, 2009-14 (millions)
Table 108: New Zealand population, by gender, 2004-09 (millions)
Table 109: New Zealand population forecast, by gender, 2009-14 (millions)
Table 110: New Zealand nominal GDP, 2004-09 (NZ$bn, nominal prices)
Table 111: New Zealand nominal GDP forecast, 2009-14 (NZ$bn, nominal prices)
Table 112: New Zealand real GDP, 2004-09 (NZ$bn, 2000 prices)
Table 113: New Zealand real GDP forecast, 2009-14 (NZ$bn, 2000 prices)
Table 114: New Zealand real GDP, 2004-09 ($bn, 2000 prices)
Table 115: New Zealand real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 116: New Zealand consumer price index, 2004-09 (2000=100)
Table 117: New Zealand consumer price index, 2009-14 (2000=100)
List of Figures
Figure 1: Wine, New Zealand, value by category (NZ$m), 2004-14
Figure 2: Wine, New Zealand, category growth comparison, by value, 2004-14
Figure 3: Wine, New Zealand, volume by category (liters, million), 2004-14
Figure 4: Wine, New Zealand, category growth comparison, by volume, 2004-14
Figure 5: Wine, New Zealand, company share by volume (%), 2008-09
Figure 6: Wine, New Zealand, distribution channels by volume (%), 2008-09
Figure 7: Still wine, New Zealand, value by segment (NZ$m), 2004-14
Figure 8: Still wine, New Zealand, category growth comparison, by value, 2004-14
Figure 9: Still wine, New Zealand, volume by segment (liters, million), 2004-14
Figure 10: Still wine, New Zealand, category growth comparison, by volume, 2004-14
Figure 11: Still wine, New Zealand, distribution channels by volume (%), 2008-09
Figure 12: Sparkling wine, New Zealand, value by segment (NZ$m), 2004-14
Figure 13: Sparkling wine, New Zealand, category growth comparison, by value, 2004-14
Figure 14: Sparkling wine, New Zealand, volume by segment (liters, million), 2004-14
Figure 15: Sparkling wine, New Zealand, category growth comparison, by volume, 2004-14
Figure 16: Sparkling wine, New Zealand, distribution channels by volume (%), 2008-09
Figure 17: Champagne, New Zealand, value (NZ$m), 2004-14
Figure 18: Champagne, New Zealand, volume (liters, million), 2004-14
Figure 19: Champagne, New Zealand, company share by volume (%), 2008-09
Figure 20: Champagne, New Zealand, distribution channels by volume (%), 2008-09
Figure 21: Fortified wine, New Zealand, value by segment (NZ$m), 2004-14
Figure 22: Fortified wine, New Zealand, category growth comparison, by value, 2004-14
Figure 23: Fortified wine, New Zealand, volume by segment (liters, million), 2004-14
Figure 24: Fortified wine, New Zealand, category growth comparison, by volume, 2004-14
Figure 25: Fortified wine, New Zealand, company share by volume (%), 2008-09
Figure 26: Fortified wine, New Zealand, distribution channels by volume (%), 2008-09
Figure 27: Global wine market split (value terms, 2009), top five countries
Figure 28: Global wine market value, 2004-09, top five countries
Figure 29: Global wine market split (volume terms, 2009), top five countries
Figure 30: Global wine market volume, 2004-09, top five countries
Figure 31: Annual data review process

Related research categories

By sector: Wine (in Wine & Champagne)

By market: New Zealand (in Oceania)