Wine in Morocco

Published: November 2013

Publisher: Euromonitor Plc

Product ref: 188656

Pages: 44

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

The positive growth recorded by wine over the review period continued into 2012. Wine is popular as a lifestyle drink in Morocco and the unstable economic conditions and the decline of Morocco’s trade, service and production sectors did not result in any pronounced decline in volume or value sales of wine towards the end of the review period.

Euromonitor International's Wine in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wine market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2007-2012
Table 2 Sales of Wine by Category: Total Value 2007-2012
Table 3 Sales of Wine by Category: % Total Volume Growth 2007-2012
Table 4 Sales of Wine by Category: % Total Value Growth 2007-2012
Table 5 Sales of Wine by On-trade vs Off-trade: Volume 2007-2012
Table 6 Sales of Wine by On-trade vs Off-trade: Value 2007-2012
Table 7 Sales of Wine by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 8 Sales of Wine by On-trade vs Off-trade: % Value Growth 2007-2012
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2007-2012
Table 10 Sales of Still White Wine by Price Segment: % Off-trade Volume 2007-2012
Table 11 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2007-2012
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2007-2012
Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 14 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 15 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 16 Sales of Still Red Wine by Quality Classification: % Total Volume 2007-2012
Table 17 Sales of Still White Wine by Quality Classification: % Total Volume 2007-2012
Table 18 Sales of Still Rosé Wine by Quality Classification: % Total Volume 2007-2012
Table 19 GBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 20 NBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 21 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2009-2012
Table 22 GBO Company Shares of Champagne: % Total Volume 2008-2012
Table 23 NBO Company Shares of Champagne: % Total Volume 2008-2012
Table 24 LBN Brand Shares of Champagne: % Total Volume 2009-2012
Table 25 GBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 26 NBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 27 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2009-2012
Table 28 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 29 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 30 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2009-2012
Table 31 Production, Imports and Exports of Wine: Total Volume 2006-2011
Table 32 Imports of Wine by Country of Origin: Total Volume 2006-2011
Table 33 Imports of Wine by Country of Origin: Total Value 2006-2011
Table 34 Exports of Wine by Country of Destination: Total Volume 2006-2011
Table 35 Exports of Wine by Country of Destination: Total Value 2006-2011
Table 36 Forecast Sales of Wine by Category: Total Volume 2012-2017
Table 37 Forecast Sales of Wine by Category: Total Value 2012-2017
Table 38 Forecast Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 39 Forecast Sales of Wine by Category: % Total Value Growth 2012-2017
Bourchanin & Cie SA in alcoholic drinks (Morocco)
Strategic Direction
Key Facts
Summary 1 Bourchanin & Cie: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Bourchanin & Cie SA: Competitive Position 2012
Groups Des Brasseries Du Maroc SA in alcoholic drinks (Morocco)
Strategic Direction
Key Facts
Summary 3 Groups Des Brasseries Du Maroc: Key Facts
Summary 4 Groups Des Brasseries Du Maroc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Groups Des Brasseries Du Maroc SA: Competitive Position 2012
Les Celliers De Meknes in alcoholic drinks (Morocco)
Strategic Direction
Key Facts
Summary 6 Les Celliers de Meknés: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 les Celliers de Meknés: Competitive Position 2012
Executive Summary
Economic Uncertainly Continues To Negatively Impact Performance
Interior Consumption Tax Increased Again
Groups Des Brasseries Du Maroc Continues To Lead in alcoholic drinks
Independent Small Grocers Leads the Retail Distribution of Alcoholic Drinks
A Modest Performance Is Expected in alcoholic drinks During the Forecast Period
Key Trends and Developments
Rising Tax Pose Threat To Alcoholic Drinks Sales
Morocco's Young Population Fuels Growth in alcoholic drinks
Economic Conditions Drive the Stay at Home Trend
Key New Product Launches
Specialist Retailers
Summary 8 Leading Specialist Retailers 2012
Market Merger and Acquisition Activity
Market Background
Legislation
Table 40 Number of On-trade Establishments by Type 2006-2011
Taxation and Duty Levies
Table 41 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 42 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 43 Selling Margin of a Typical Beer Brand 2012 excl Wholesalers
Table 44 Selling Margin of a Typical Wine Brand 2012 excl Wholesalers
Table 45 Selling Margin of a Typical Spirits Brand 2012 excl Wholesalers
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 46 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 47 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 48 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 49 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 50 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 51 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 52 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 53 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 54 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 55 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 56 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 57 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 58 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 59 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 60 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 61 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Sources
Summary 9 Research Sources













Price: $ 900.00

Related research categories

By sector: Wine (in Wine & Champagne)

By market: Morocco (in Africa)