Wine in Kazakhstan

Published: June 2013

Publisher: Euromonitor Plc

Product ref: 172764

Pages: 20

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

The importance of wine among consumers of alcoholic drinks in Kazakhstan is rising thanks to the cachet associated with wine consumption. As a result, consumers perceive wine as a non-ordinary kind of alcoholic drink. Wine is widely purchased for home gatherings or other events, which positively affects sales. The high price of wine additionally strengthens this attitude and its image as a premium alcoholic drink, thus contributing to stronger consumer interest.

Euromonitor International's Wine in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Wine market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2007-2012
Table 2 Sales of Wine by Category: Total Value 2007-2012
Table 3 Sales of Wine by Category: % Total Volume Growth 2007-2012
Table 4 Sales of Wine by Category: % Total Value Growth 2007-2012
Table 5 Sales of Wine by On-trade vs Off-trade: Volume 2007-2012
Table 6 Sales of Wine by On-trade vs Off-trade: Value 2007-2012
Table 7 Sales of Wine by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 8 Sales of Wine by On-trade vs Off-trade: % Value Growth 2007-2012
Table 9 Production, Imports and Exports of Wine: Total Volume 2007-2011
Table 10 Forecast Sales of Wine by Category: Total Volume 2012-2017
Table 11 Forecast Sales of Wine by Category: Total Value 2012-2017
Table 12 Forecast Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 13 Forecast Sales of Wine by Category: % Total Value Growth 2012-2017
Executive Summary
Alcoholic Drinks Market Develops Thanks To Increased Consumer Choice
Ongoing Market Maturity Triggers Premiumisation
Multinationals Benefit From Domestic Production
Off-trade Continues To Dominate Thanks To Consumers' Conservative Behaviour and Economy Approach
Strong Growth Predicted Thanks To Improving Consumer Purchasing Power
Market Background
Legislation
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 14 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 15 Selling Margin of a Typical Beer Brand 2012 including wholesaler - Karagandinskoe
Table 16 Selling Margin of a Typical Wine Brand 2012 including wholesaler - Sovetskoye Shampanskoye
Table 17 Selling Margin of a Typical Spirits Brand 2012 including wholesaler - Haoma Gold
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 2 Key New Product Developments 2011/2012
Market Indicators
Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 23 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 24 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 25 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 26 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 29 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 3 Research Sources













Price: $ 900.00

Related research categories

By sector: Wine (in Wine & Champagne)

By market: Kazakhstan (in Asia)