Wine in Japan

Wine, which had been declining since 1999, demonstrated growth for the first time in 13 years in 2011, increasing by 1% in volume terms. Growth was due to a lower decrease of sake and a good performance by still light grape wine. Sake, although continuing to decline, received more attention from consumers in 2011 in the context of supporting the region hit by the March disaster. Still light grape wine saw growth of 3% in total volume terms in 2011, driven by the greater presence of economy...

Euromonitor International's Wine in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wine market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2006-2011
Table 2 Sales of Wine by Category: Total Value 2006-2011
Table 3 Sales of Wine by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Wine by Category: % Total Value Growth 2006-2011
Table 5 Sales of Wine by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Wine by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Volume Sales of Still Red Wine by Price Segment 2006-2011
Table 10 Volume Sales of Still White Wine by Price Segment 2006-2011
Table 11 Volume Sales of Still Rosé Wine by Price Segment 2006-2011
Table 12 Volume Sales of Other Sparkling Wine by Price Segment 2006-2011
Table 13 Sales of Still Red Wine by Grape/Varietal Type 2006-2011
Table 14 Sales of Still White Wine by Grape/Varietal Type 2006-2011
Table 15 Sales of Still Rosé Wine by Grape/Varietal Type 2006-2011
Table 16 Sales of Still Red Wine by Quality Classification 2006-2011
Table 17 Sales of Still White Wine by Quality Classification 2006-2011
Table 18 Sales of Still Rosé Wine by Quality Classification 2006-2011
Table 19 Wine Production, Imports and Exports: Total Volume 2005-2010
Table 20 Wine Imports by Country of Origin: Total Volume 2005-2010
Table 21 Wine Imports by Country of Origin: Total Value 2005-2010
Table 22 Wine Exports by Country of Destination: Total Volume 2005-2010
Table 23 Wine Exports by Country of Destination: Total Value 2005-2010
Table 24 Company Shares of Still Light Grape Wine by National Brand Owner 2007-2011
Table 25 Company Shares of Still Light Grape Wine by Global Brand Owner 2007-2011
Table 26 Brand Shares of Still Light Grape Wine 2008-2011
Table 27 Company Shares of Champagne by National Brand Owner 2007-2011
Table 28 Company Shares of Champagne by Global Brand Owner 2007-2011
Table 29 Brand Shares of Champagne 2008-2011
Table 30 Company Shares of Other Sparkling Wine by National Brand Owner 2007-2011
Table 31 Company Shares of Other Sparkling Wine by Global Brand Owner 2007-2011
Table 32 Brand Shares of Other Sparkling Wine 2008-2011
Table 33 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2007-2011
Table 34 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2007-2011
Table 35 Brand Shares of Fortified Wine and Vermouth 2008-2011
Table 36 Company Shares of Non-grape Wine by National Brand Owner 2007-2011
Table 37 Company Shares of Non-grape Wine by Global Brand Owner 2007-2011
Table 38 Brand Shares of Non-grape Wine 2008-2011
Table 39 Forecast Sales of Wine by Category: Total Volume 2011-2016
Table 40 Forecast Sales of Wine by Category: Total Value 2011-2016
Table 41 Forecast Sales of Wine by Category: % Total Volume Growth 2011-2016
Table 42 Forecast Sales of Wine by Category: % Total Value Growth 2011-2016
Asahi Breweries Ltd in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 1 Asahi Breweries Ltd: Key Facts
Summary 2 Asahi Breweries Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Asahi Breweries Ltd: Competitive Position 2011
Hakutsuru Sake Brewing Co Ltd in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 4 Hakutsuru Sake Brewing Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Hakutsuru Sake Brewing Co Ltd: Competitive Position 2011
Kirin Brewery Co Ltd in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 6 Kirin Brewery Co Ltd: Key Facts
Summary 7 Kirin Brewery Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Kirin Brewery Co Ltd: Competitive Position 2011
Mercian Corp in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 9 Mercian Corp: Key Facts
Summary 10 Mercian Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Mercian Corp: Competitive Position 2011
Sapporo Breweries Ltd in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 12 Sapporo Breweries Ltd: Key Facts
Summary 13 Sapporo Breweries Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Sapporo Breweries Ltd: Competitive Position 2011
Suntory Holdings Ltd in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 15 Suntory Holdings Ltd: Key Facts
Summary 16 Suntory Holdings Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 17 Suntory Holdings Ltd: Competitive Position 2011
Takara Shuzo Co Ltd in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 18 Takara Shuzo Co Ltd: Key Facts
Summary 19 Takara Shuzo Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 20 Takara Shuzo Co Ltd: Competitive Position 2011
Executive Summary
Contraction Slows Despite 3.11 Earthquake
Prolonged Economic Concerns Reduce On-trade Spending
Creating New Consumer Needs Is Key To Success
Low Price and Convenience Drive Growing Retail Channels
Low-alcohol Products Capture New Generation
Key Trends and Developments
Earthquake Challenges Alcoholic Drinks Market
Prolonged Economic Concerns Tighten Consumers' Belts
Marketing Enjoyment and Discoveries Together With Products
Key New Product Launches
Summary 21 Key New Product Developments 2010-2011
Specialists Replaced by Cheap and Convenient Retailers
Summary 22 Leading Specialist Retailers 2010
Market Merger and Acquisition Activity
Market Background
Legislation
Table 43 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies
Table 44 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 45 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 46 Selling Margin of a Typical Beer Brand 2010 - Asahi Super Dry
Table 47 Selling Margin of a Typical Wine Brand 2010 - Sunrise
Table 48 Selling Margin of a Typical Spirits Brand 2010 - Chivas Regal 12YO
Operating Environment
Market Indicators
Table 49 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 50 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 51 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 52 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 53 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 54 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 55 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 56 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 57 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 58 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 59 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 60 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 61 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 62 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 63 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 64 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Sources
Summary 23 Research Sources

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Related research categories

By sector: Wine (in Wine & Champagne)

By market: Japan (in Asia)