Wine in Italy

Published: September 2013

Publisher: Euromonitor Plc

Product ref: 180784

Pages: 68

Format: PDF

Delivery: Immediate download

Email details: Forward this to a colleague

Satisfaction guarantee: Yes - details here

Price guarantee: Yes - details here

Price: $ 900.00

Report description

In common with all other categories in alcoholic drinks in Italy, the country’s adverse economic situation continues to have a highly negative effect on demand for wine, especially through on-trade channels. With unemployment in Italy reaching record figures at the end of 2012 at 9.2%, average disposable income levels are set to continue declining. This results in Italians cutting down expenditures on leisure activities, even on such a traditional product for Italy as wine.

Euromonitor International's Wine in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wine market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2007-2012
Table 2 Sales of Wine by Category: Total Value 2007-2012
Table 3 Sales of Wine by Category: % Total Volume Growth 2007-2012
Table 4 Sales of Wine by Category: % Total Value Growth 2007-2012
Table 5 Sales of Wine by On-trade vs Off-trade: Volume 2007-2012
Table 6 Sales of Wine by On-trade vs Off-trade: Value 2007-2012
Table 7 Sales of Wine by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 8 Sales of Wine by On-trade vs Off-trade: % Value Growth 2007-2012
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2007-2012
Table 10 Sales of Still White Wine by Price Segment: % Off-trade Volume 2007-2012
Table 11 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2007-2012
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2007-2012
Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 14 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 15 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 16 Sales of Still Red Wine by Quality Classification: % Total Volume 2007-2012
Table 17 Sales of Still White Wine by Quality Classification: % Total Volume 2007-2012
Table 18 Sales of Still Rosé Wine by Quality Classification: % Total Volume 2007-2012
Table 19 GBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 20 NBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 21 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2009-2012
Table 22 GBO Company Shares of Champagne: % Total Volume 2008-2012
Table 23 NBO Company Shares of Champagne: % Total Volume 2008-2012
Table 24 LBN Brand Shares of Champagne: % Total Volume 2009-2012
Table 25 GBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 26 NBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 27 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2009-2012
Table 28 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 29 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 30 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2009-2012
Table 31 GBO Company Shares of Non-grape Wine: % Total Volume 2008-2012
Table 32 NBO Company Shares of Non-grape Wine: % Total Volume 2008-2012
Table 33 LBN Brand Shares of Non-grape Wine: % Total Volume 2009-2012
Table 34 Production, Imports and Exports of Wine: Total Volume 2006-2011
Table 35 Imports of Wine by Country of Origin: Total Volume 2006-2011
Table 36 Imports of Wine by Country of Origin: Total Value 2006-2011
Table 37 Exports of Wine by Country of Destination: Total Volume 2006-2011
Table 38 Exports of Wine by Country of Destination: Total Value 2006-2011
Table 39 Forecast Sales of Wine by Category: Total Volume 2012-2017
Table 40 Forecast Sales of Wine by Category: Total Value 2012-2017
Table 41 Forecast Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 42 Forecast Sales of Wine by Category: % Total Value Growth 2012-2017
Cantina la Vis e Valle Di Cembra Scarl in alcoholic drinks (Italy)
Strategic Direction
Key Facts
Summary 1 Cantina la Vis e Valle Di Cembra Scarl: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Cantina la Vis e Valle Di Cembra Scarl: Competitive Position 2012
Casa Vinicola Zonin Spa in alcoholic drinks (Italy)
Strategic Direction
Key Facts
Summary 3 Casa Vinicola Zonin Spa: Key Facts
Summary 4 Casa Vinicola Zonin Spa: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Casa Vinicola Zonin Spa: Competitive Position 2012
Caviro - Cooperative Agricole Viti-Frutticoltori Italiani Riuniti Organizzati Scarl in alcoholic drinks (Italy)
Strategic Direction
Key Facts
Summary 6 CAVIRO scarl: Key Facts
Summary 7 CAVIRO scarl: Operational Indicators
Company Background
Production
Summary 8 Caviro Scarl: Production Statistics 2012
Competitive Positioning
Summary 9 CAVIRO Scarl: Competitive Position 2012
Cavit - Cantina Viticoltori, Consorzio Cantine Sociali Del Trentino Scarl in alcoholic drinks (Italy)
Strategic Direction
Key Facts
Summary 10 CAVIT scarl: Key Facts
Summary 11 CAVIT scarl: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 CAVIT Scarl: Competitive Position 2012
Flli Gancia & C SpA in alcoholic drinks (Italy)
Strategic Direction
Key Facts
Summary 13 Flli Gancia & C SpA: Key Facts
Summary 14 Flli Gancia & C SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Flli Gancia & C SpA: Competitive Position 2012
Illva Saronno SpA in alcoholic drinks (Italy)
Strategic Direction
Key Facts
Summary 16 Illva Saronno SpA Key Facts
Summary 17 Illva Saronno SpA: Operational Indicators
Company Background
Competitive Positioning
Summary 18 Illva di Saronno SpA: Competitive Position 2012
Executive Summary
Volume Sales Almost Stable in 2012
Premiumisation Has A Major Impact on Alcoholic drinks in 2012
Heineken Continues To Retain Leadership
Off-trade Volume Shares Continue To Increase
Tough Times Are Still Seen Ahead
Key Trends and Developments
Premiumisation in Alcoholic drinks in Italy in 2012
Outgoings in Decline and Cocooning Trend Raising
Economy Fears New Recession
Shrinking and Ageing Population Affects Demand for Alcoholic Drinks
Key New Product Launches
Summary 19 Key New Product Developments 2012
Specialist Retailer
Market Merger and Acquisition Activity
Market Background
Legislation
Table 43 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Table 44 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 45 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 46 Selling Margin of a Typical Beer Brand in Retail Channel That Uses Wholesalers 2012
Table 47 Selling Margin of a Typical Beer Brand in Retail Channel That Does Not Use Wholesalers 2012
Table 48 Selling Margin of a Typical Wine Brand in Retail Channel That Uses Wholesalers 2012
Table 49 Selling Margin of a Typical Wine Brand in Retail Channel That Does Not Use Wholesalers 2012
Table 50 Selling Margin of a Typical Spirits Brand in Retail Channel That Uses Wholesalers 2012
Table 51 Selling Margin of a Typical Spirits Brand in Retail Channel That Does Not Use Wholesalers 2012
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 52 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 53 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 54 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 55 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 56 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 57 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 58 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 59 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 60 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 61 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 62 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 63 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 64 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 65 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 66 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 67 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 20 Research Sources













Price: $ 900.00

Related research categories

By sector: Wine (in Wine & Champagne)

By market: Italy (in Europe)