Wine in Italy

In 2011, consumers continued to choose easy-to-drink wines, characterised by a lower alcohol content, and with easy-to-read and to understand labels/denominations. The trend is clearly towards sparkling wines. Champagne and spumante did well, but other domestic sparkling wines did even better, offering cheaper but high quality alternatives. Other sparkling wines, mainly in the brut version, are increasingly consumed with meals. They are less sparkling and drier than traditional spumante, but...

Euromonitor International's Wine in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wine market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2006-2011
Table 2 Sales of Wine by Category: Total Value 2006-2011
Table 3 Sales of Wine by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Wine by Category: % Total Value Growth 2006-2011
Table 5 Sales of Wine by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Wine by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Volume Sales of Still Red Wine by Price Segment 2006-2011
Table 10 Volume Sales of Still White Wine by Price Segment 2006-2011
Table 11 Volume Sales of Still Rosé Wine by Price Segment 2006-2011
Table 12 Volume Sales of Other Sparkling Wine by Price Segment 2006-2011
Table 13 Sales of Still Red Wine by Grape/Varietal Type 2006-2011
Table 14 Sales of Still White Wine by Grape/Varietal Type 2006-2011
Table 15 Sales of Still Rosé Wine by Grape/Varietal Type 2006-2011
Table 16 Sales of Still Red Wine by Quality Classification 2006-2011
Table 17 Sales of Still White Wine by Quality Classification 2006-2011
Table 18 Sales of Still Rosé Wine by Quality Classification 2006-2011
Table 19 Wine Production, Imports and Exports: Total Volume 2005-2010
Table 20 Wine Imports by Country of Origin: Total Volume 2005-2010
Table 21 Wine Imports by Country of Origin: Total Value 2005-2010
Table 22 Wine Exports by Country of Destination: Total Volume 2005-2010
Table 23 Wine Exports by Country of Destination: Total Value 2005-2010
Table 24 Company Shares of Still Light Grape Wine by National Brand Owner 2007-2011
Table 25 Company Shares of Still Light Grape Wine by Global Brand Owner 2007-2011
Table 26 Brand Shares of Still Light Grape Wine 2008-2011
Table 27 Company Shares of Champagne by National Brand Owner 2007-2011
Table 28 Company Shares of Champagne by Global Brand Owner 2007-2011
Table 29 Brand Shares of Champagne 2008-2011
Table 30 Company Shares of Other Sparkling Wine by National Brand Owner 2007-2011
Table 31 Company Shares of Other Sparkling Wine by Global Brand Owner 2007-2011
Table 32 Brand Shares of Other Sparkling Wine 2008-2011
Table 33 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2007-2011
Table 34 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2007-2011
Table 35 Brand Shares of Fortified Wine and Vermouth 2008-2011
Table 36 Company Shares of Non-grape Wine by National Brand Owner 2007-2011
Table 37 Company Shares of Non-grape Wine by Global Brand Owner 2007-2011
Table 38 Brand Shares of Non-grape Wine 2008-2011
Table 39 Forecast Sales of Wine by Category: Total Volume 2011-2016
Table 40 Forecast Sales of Wine by Category: Total Value 2011-2016
Table 41 Forecast Sales of Wine by Category: % Total Volume Growth 2011-2016
Table 42 Forecast Sales of Wine by Category: % Total Value Growth 2011-2016
Cantina La Vis E Valle Di Cembra Scarl in Alcoholic Drinks (italy)
Strategic Direction
Key Facts
Summary 1 Cantina La Vis e Valle di Cembra Scarl: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Cantina La Vis e Valle di Cembra Scarl: Competitive Position 2011
Casa Vinicola Zonin SpA in Alcoholic Drinks (italy)
Strategic Direction
Key Facts
Summary 3 Casa Vinicola Zonin SpA: Key Facts
Summary 4 Casa Vinicola Zonin SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Casa Vinicola Zonin SpA: Competitive Position 2011
Caviro - Cooperative Agricole Viti-frutticoltori Italiani Riuniti Organizzati Scarl in Alcoholic Drinks (italy)
Strategic Direction
Key Facts
Summary 6 CAVIRO scarl: Key Facts
Summary 7 CAVIRO scarl: Operational Indicators
Company Background
Production
Summary 8 CAVIRO scarl: Production Statistics 2011
Competitive Positioning
Summary 9 CAVIRO scarl: Competitive Position 2011
Cavit - Cantina Viticoltori, Consorzio Cantine Sociali Del Trentino Scarl in Alcoholic Drinks (italy)
Strategic Direction
Key Facts
Summary 10 CAVIT scarl: Key Facts
Summary 11 CAVIT scarl: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 CAVIT scarl: Competitive Position 2011
Flli Gancia & C SpA in Alcoholic Drinks (italy)
Strategic Direction
Key Facts
Summary 13 Flli Gancia & C SpA: Key Facts
Summary 14 Flli Gancia & C SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Flli Gancia & C SpA: Competitive Position 2011
Illva Saronno SpA in Alcoholic Drinks (italy)
Strategic Direction
Key Facts
Summary 16 Illva Saronno SpA: Key Facts
Summary 17 Illva Saronno SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 18 Illva Saronno SpA: Competitive Position 2011
Executive Summary
Volume Sales Still Affected by Economic Difficulties
Pleasure and High Quality
Some Categories Concentrated and Some Fragmented
Off-trade Volume Share Increases
Sluggish Performance Predicted Over the Forecast Period
Key Trends and Developments
Consumer Trend Towards Premium Products
Alcoholic Drinks - Better If for Pleasure and Conviviality
Despite Sluggish Recovery, Consumers Show Interest in Premium and Niche Products
Players Rush To Respond To Young Consumers' Interests
Summary 19 Key New Product Developments 2010-2011
Specialist Retailers
Market Merger and Acquisition Activity
Summary 20 Merger and Acquisition Activity 2010-2011
Summary 21 Speculated Merger and Acquisition Activity 2011-2012
Market Background
Legislation
Table 43 Total On-trade Establishments: 2006-2010
Taxation and Duty Levies
Table 44 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 45 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 46 Selling Margin of a Typical Beer Brand 2011
Table 47 Selling Margin of a Typical Wine Brand 2011
Table 48 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Market Indicators
Table 49 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 50 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 51 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 52 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 53 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 54 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 55 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 56 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 57 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 58 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 59 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 60 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 61 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 62 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 63 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 64 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Sources
Summary 22 Research Sources

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Related research categories

By sector: Wine (in Wine & Champagne)

By market: Italy (in Europe)