Wine in Egypt

Wine sales have grown rapidly over the past few years and in 2011 wine remained one of the fastest-growing categories within the alcoholic drinks market for yet another consecutive year. This was despite an overall drop in volume and value sales across all categories since the political and economic turmoil and its subsequent toll on tourism and hospitality in particular. Competition has rapidly intensified thanks to new products and packaging and a developing awareness of wine in the Egyptian...

Euromonitor International's Wine in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wine market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2006-2011
Table 2 Sales of Wine by Category: Total Value 2006-2011
Table 3 Sales of Wine by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Wine by Category: % Total Value Growth 2006-2011
Table 5 Sales of Wine by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Wine by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Volume Sales of Still Red Wine by Price Segment 2006-2011
Table 10 Volume Sales of Still White Wine by Price Segment 2006-2011
Table 11 Volume Sales of Other Sparkling Wine by Price Segment 2006-2011
Table 12 Sales of Still Red Wine by Grape/Varietal Type 2006-2011
Table 13 Sales of Still White Wine by Grape/Varietal Type 2006-2011
Table 14 Sales of Still Red Wine by Quality Classification 2006-2011
Table 15 Sales of Still White Wine by Quality Classification 2006-2011
Table 16 Sales of Still Rosé Wine by Quality Classification 2006-2011
Table 17 Company Shares of Still Light Grape Wine by National Brand Owner 2007-2011
Table 18 Company Shares of Still Light Grape Wine by Global Brand Owner 2007-2011
Table 19 Brand Shares of Still Light Grape Wine 2008-2011
Table 20 Company Shares of Champagne by National Brand Owner 2007-2011
Table 21 Company Shares of Champagne by Global Brand Owner 2007-2011
Table 22 Brand Shares of Champagne 2008-2011
Table 23 Company Shares of Other Sparkling Wine by National Brand Owner 2007-2011
Table 24 Company Shares of Other Sparkling Wine by Global Brand Owner 2007-2011
Table 25 Brand Shares of Other Sparkling Wine 2008-2011
Table 26 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2007-2011
Table 27 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2007-2011
Table 28 Brand Shares of Fortified Wine and Vermouth 2008-2011
Table 29 Forecast Sales of Wine by Category: Total Volume 2011-2016
Table 30 Forecast Sales of Wine by Category: Total Value 2011-2016
Table 31 Forecast Sales of Wine by Category: % Total Volume Growth 2011-2016
Table 32 Forecast Sales of Wine by Category: % Total Value Growth 2011-2016
Al Ahram Beverages Co (abc) in Alcoholic Drinks (egypt)
Strategic Direction
Key Facts
Summary 1 Al Ahram Beverages Co (ABC): Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Al Ahram Beverages Co (ABC): Competitive Position 2011
Egyptian International Beverage Co in Alcoholic Drinks (egypt)
Strategic Direction
Key Facts
Summary 3 Egyptian International Beverage Co: Key Facts
Company Background
Production
Summary 4 Egyptian International Beverage Co: Production Statistics 2011
Competitive Positioning
Summary 5 Egyptian International Beverage Co: Competitive Position 2011
Executive Summary
Economic Turmoil Slows Alcoholic Drinks Growth
Black Market Continues To Hinder Spirits' Sales
Al Ahram Beverages Continues To Dominate the Market
the On-trade Remains the Most Popular Channel Despite Challenges
Forecast Performance Is Expected To Improve Despite Scepticism
Key Trends and Developments
Political Instability Leads To Uncertainty Around the Market's Future
Extreme Taxation
Advertising Increases Throughout Egypt
Limited New Product Launches
Summary 6 Key New Product Developments 2011-2012
Specialist Retailers Remain the Only Form of Off-trade
Summary 7 Leading Specialist Retailers 2012
Market Merger and Acquisition Activity
Market Background
Legal Drinking Age
Drink Driving
Advertising
Table 33 Number of On-trade Establishments by Type 2005-2010
Taxation and Duty Levies
Table 34 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 35 Typical Wholesaler and Retailer Off-trade Mark-ups by Category 2011
Table 36 Selling Margin of a Typical Domestically-produced Beer Brand 2011 - Fayrouz
Table 37 Selling Margin of a Typical Wine Brand 2011 - Omar Khayyam
Table 38 Selling Margin of a Typical Spirits Brand 2011 - Johnnie Walker
Operating Environment
Contraband/parallel Trade
Market Indicators
Table 39 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 40 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 41 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 42 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 43 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 44 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 45 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 46 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 47 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 48 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 49 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 50 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 51 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 52 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 53 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 54 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Published Data Comparisons
Summary 8 Research Sources

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Related research categories

By sector: Wine (in Wine & Champagne)

By market: Egypt (in Africa)