Wine in Ecuador

Increasing diversity of offer is one of the most important factors in wine to seduce consumers as prices remain more stable than for other alcoholic drinks options such as rum or whiskies, and a wide range of brands encourages importers to bring in more products from countries such as Argentina; it is clearly evident that the Ecuadorian market is very open to diversification of products.

Euromonitor International's Wine in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wine market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2006-2011
Table 2 Sales of Wine by Category: Total Value 2006-2011
Table 3 Sales of Wine by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Wine by Category: % Total Value Growth 2006-2011
Table 5 Sales of Wine by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Wine by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Wine Production, Imports and Exports: Total Volume 2005-2010
Table 10 Wine Imports by Country of Origin: Total Volume 2005-2010
Table 11 Wine Imports by Country of Origin: Total Value 2005-2010
Table 12 Wine Exports by Country of Destination: Total Volume 2005-2010
Table 13 Wine Exports by Country of Destination: Total Value 2005-2010
Table 14 Forecast Sales of Wine by Category: Total Volume 2011-2016
Table 15 Forecast Sales of Wine by Category: Total Value 2011-2016
Table 16 Forecast Sales of Wine by Category: % Total Volume Growth 2011-2016
Table 17 Forecast Sales of Wine by Category: % Total Value Growth 2011-2016
Executive Summary
Legal Sales of Alcoholic Drinks Witness Declining Trend Due To New Taxes
Cervezas Nacionales' Strategies Look To Avoid Denting Product Image
Sophistication Is Key To Aguardiente's Image Development
On-trade Channel Remains More Conservative in Terms of Price Rises
Spirits Will Be Most Affected by New Tax Measures and Contraband
Market Background
Legislation
Taxation and Duty Levies
Table 18 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 19 Typical Wholesaler and Retailer Off-Trade Mark-Ups by Selected Categories 2011
Table 20 Selling Margin of a Typical Beer Brand 2011
Table 21 Selling Margin of a Typical Wine Brand 2011
Table 22 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Key New Product Launches
Summary 1 Key New Product Developments 2010-2011
Market Indicators
Table 23 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 24 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 25 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 26 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 27 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 28 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 29 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 30 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 31 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 32 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 33 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 34 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources

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Related research categories

By sector: Wine (in Wine & Champagne)

By market: Ecuador (in South America)