Wine in Cameroon

Historically, traditional alcoholic beverages such as wine raffia or palm liquor made ??from corn were served at social gatherings like parties, weddings and funerals in Cameroon. In recent years, however, it has become increasingly fashionable to serve wine to guests at such occasions. This is particularly the case with middle income consumers, for whom wine is a kind of status symbol or an aspirational choice. During the review period, producers and importers sought to capitalise on this...

Euromonitor International's Wine in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wine market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2006-2011
Table 2 Sales of Wine by Category: Total Value 2006-2011
Table 3 Sales of Wine by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Wine by Category: % Total Value Growth 2006-2011
Table 5 Sales of Wine by On-trade vs Off-trade Split: Volume 2006-2011
Table 6 Sales of Wine by On-trade vs Off-trade Split: Value 2006-2011
Table 7 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2006-2011
Table 8 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2006-2011
Table 9 Forecast Sales of Wine by Category: Total Volume 2011-2016
Table 10 Forecast Sales of Wine by Category: Total Value 2011-2016
Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2011-2016
Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2011-2016
Executive Summary
Alcoholic Drinks Consumption Continues To Rise in Cameroon
Leading Players Invest Heavily in Corporate Social Responsibility Programmes
Brasseries Du Cameroun Remains the Dominant Market Player
Personal Safety Concerns and Competitive Prices Bolster Off-trade Consumption
Outlook for Alcoholic Drinks Over 2011-2016 Remains Favourable
Market Background
Legislation
Taxation and Duty Levies
Table 13 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 14 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2011
Table 15 Selling Margin of a Typical Beer Brand 2011
Table 16 Selling Margin of a Typical Imported Wine Brand 2011
Table 17 Selling Margin of a Typical Imported Spirits Brand 2011
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Market Data
Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 22 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 23 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 24 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 25 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 26 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 27 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 28 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Sources
Summary 1 Research Sources

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Related research categories

By sector: Wine (in Wine & Champagne)

By market: Cameroon (in Africa)