Wine in Austria

Published: November 2013

Publisher: Euromonitor Plc

Product ref: 188653

Pages: 44

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

In 2012, decline in both off-trade and on-trade volume sales led to poor performance for overall wine. Increasing home consumption of wine is an ongoing trend in Austria. While in general off-trade still outperformed on-trade in terms of volume growth, even the cocooning trend could not halt the decline of already mature wine consumption in Austria. On-trade performed worse than off-trade due to more constraints, including the impact of drink-driving penalties.

Euromonitor International's Wine in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wine market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2007-2012
Table 2 Sales of Wine by Category: Total Value 2007-2012
Table 3 Sales of Wine by Category: % Total Volume Growth 2007-2012
Table 4 Sales of Wine by Category: % Total Value Growth 2007-2012
Table 5 Sales of Wine by On-trade vs Off-trade: Volume 2007-2012
Table 6 Sales of Wine by On-trade vs Off-trade: Value 2007-2012
Table 7 Sales of Wine by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 8 Sales of Wine by On-trade vs Off-trade: % Value Growth 2007-2012
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2007-2012
Table 10 Sales of Still White Wine by Price Segment: % Off-trade Volume 2007-2012
Table 11 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2007-2012
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2007-2012
Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 14 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 15 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2007-2012
Table 16 Sales of Still Red Wine by Quality Classification: % Total Volume 2007-2012
Table 17 Sales of Still White Wine by Quality Classification: % Total Volume 2007-2012
Table 18 Sales of Still Rosé Wine by Quality Classification: % Total Volume 2007-2012
Table 19 GBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 20 NBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
Table 21 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2009-2012
Table 22 GBO Company Shares of Champagne: % Total Volume 2008-2012
Table 23 NBO Company Shares of Champagne: % Total Volume 2008-2012
Table 24 LBN Brand Shares of Champagne: % Total Volume 2009-2012
Table 25 GBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 26 NBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
Table 27 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2009-2012
Table 28 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 29 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
Table 30 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2009-2012
Table 31 Production, Imports and Exports of Wine: Total Volume 2006-2011
Table 32 Imports of Wine by Country of Origin: Total Volume 2006-2011
Table 33 Imports of Wine by Country of Origin: Total Value 2006-2011
Table 34 Exports of Wine by Country of Destination: Total Volume 2006-2011
Table 35 Exports of Wine by Country of Destination: Total Value 2006-2011
Table 36 Forecast Sales of Wine by Category: Total Volume 2012-2017
Table 37 Forecast Sales of Wine by Category: Total Value 2012-2017
Table 38 Forecast Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 39 Forecast Sales of Wine by Category: % Total Value Growth 2012-2017
Schlumberger Wein- & Sektkellerei AG in alcoholic drinks (Austria)
Strategic Direction
Key Facts
Summary 1 Schlumberger Wein- & Sektkellerei AG: Key Facts
Summary 2 Schlumberger Wein- & Sektkellerei AG: Operational Indicators
Company Background
Production
Summary 3 Schlumberger Wein- & Sektkellerei AG: Production Statistics 2012
Competitive Positioning
Summary 4 Schlumberger Wein- & Sektkellerei AG: Competitive Position 2012
Weinkellerei Lenz Moser AG in alcoholic drinks (Austria)
Strategic Direction
Key Facts
Summary 5 Weinkellerei Lenz Moser AG: Key Facts
Summary 6 Weinkellerei Lenz Moser AG: Operational Indicators
Company Background
Production
Summary 7 Weinkellerei Lenz Moser AG: Production Statistics 2012
Competitive Positioning
Summary 8 Weinkellerei Lenz Moser AG: Competitive Position 2012
Executive Summary
Alcoholic Drinks Market Remains Stable in 2012
Premiumisation A Growing Trend in Austria
Local Player Brau-union Osterreich AG Remains the Leading Manufacturer
Off-trade Grows While On-trade Loses Out
Slight Decline Ahead
Key Trends and Developments
Austrians Enjoy High Levels of Disposable Income
Consuming Fewer But Better Products
National Brands Have Huge Importance in Austria
Key New Product Launches
Summary 9 Key New Product Developments 2012
Specialist Retailer
Summary 10 Leading Specialist Retailers 2012
Market Merger and Acquisition Activity
Summary 11 Merger and Acquisition Activity 2012
Market Background
Legislation
Table 40 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Table 41 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 42 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 43 Selling Margin of a Typical Beer Brand 2012 incl Wholesaler
Table 44 Selling Margin of a Typical Beer Brand 2012 excl Wholesaler
Table 45 Selling Margin of a Typical Wine Brand 2012 incl Wholesaler
Table 46 Selling Margin of a Typical Wine Brand 2012 excl Wholesaler
Table 47 Selling Margin of a Typical Spirits Brand 2012 incl Wholesaler
Table 48 Selling Margin of a Typical Spirits Brand 2012 excl Wholesaler
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 49 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 50 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 51 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 52 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 53 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 54 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 55 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 56 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 57 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 58 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 59 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 60 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 61 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 62 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 63 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 64 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 12 Research Sources













Price: $ 900.00

Related research categories

By sector: Wine (in Wine & Champagne)

By market: Austria (in Europe)