Wine - Estonia

Wine is predicted to decline by 5% in total volume terms in 2010, as 12 million litres in total will be sold with value sales reaching EEK1.9 billion. The main reasons for this decline are the ongoing economic crisis and consumers down trading. The high excise applied on wine is a partial explanation for the decline as well. As wine is a product that is not seen a necessity and the local consumers are still discovering this category, it was easy for them to reduce their wine consumption. The...

Euromonitor International's Wine in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wine market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Wine in Estonia
Euromonitor International
December 2010
List of Contents and Tables
Executive Summary
Stagnation Continues for Alcoholic Drinks
Producers and Retailers Absorb Excise Rise
Heavy Competition Favours Domestic Producers
Supermarkets/hypermarkets Continues To Lead
Return of Marginal Growth Predicted for the Future
Market Background
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2010
Table 3 Selling Margin of a Typical Beer Brand 2010 - Saku Originaal
Table 4 Selling Margin of a Typical Wine Brand 2010 - Dreamer Chardonnay
Table 5 Selling Margin of a Typical Spirits Brand 2010 - Viru Valge
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 1 Key New Product Developments 2009-2010
Market Indicators
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2010
Table 18 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources
Liviko Kaubanduse Oü
Strategic Direction
Key Facts
Summary 3 Liviko Kaubanduse OÜ: Key Facts
Summary 4 Liviko Kaubanduse OÜ: Operational Indicators
Company Background
Chart 1 Liviko Kaubanduse OÜ: Liviko Alcostore in Tallinn
Private Label
Competitive Positioning
Summary 5 Liviko Alcostore: Competitive Position 2010
Liviko As
Strategic Direction
Key Facts
Summary 6 Liviko AS: Key Facts
Summary 7 Liviko AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Liviko AS: Competitive Position 2010
Saku Õlletehase As
Strategic Direction
Key Facts
Summary 9 Saku Õlletehase AS: Key Facts
Summary 10 Saku Õlletehase AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Saku Õlletehase AS: Competitive Position 2010
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 23 Sales of Wine by Category: Total Volume 2005-2010
Table 24 Sales of Wine by Category: Total Value 2005-2010
Table 25 Sales of Wine by Category: % Total Volume Growth 2005-2010
Table 26 Sales of Wine by Category: % Total Value Growth 2005-2010
Table 27 Sales of Wine by On-trade vs Off-trade Split: Volume 2005-2010
Table 28 Sales of Wine by On-trade vs Off-trade Split: Value 2005-2010
Table 29 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 30 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 31 Wine Production, Imports and Exports: Total Volume 2004-2009
Table 32 Wine Exports by Country of Destination: Total Volume 2004-2009
Table 33 Wine Exports by Country of Destination: Total Value 2004-2009
Table 34 Wine Imports by Country of Origin: Total Volume 2004-2009
Table 35 Wine Imports by Country of Origin: Total Value 2004-2009
Table 36 Forecast Sales of Wine by Category: Total Volume 2010-2015
Table 37 Forecast Sales of Wine by Category: Total Value 2010-2015
Table 38 Forecast Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 39 Forecast Sales of Wine by Category: % Total Value Growth 2010-2015

Tweet

Related research categories

By sector: Wine (in Wine & Champagne)

By market: Estonia (in Europe)