William Grant & Sons in Spirits - World

With a volume share of less than 1% of global spirits in 2009 William Grant & Sons is a relatively small global player. Yet in recent years, it has developed itself from being a purely Scotch whisky player in North America and Western Europe, to a more international company with a growing portfolio of brands, recently added to by the acquisition of C&C’s spirits division. The profile looks at these changes and how well it is positioned to capitalise on global spirits growth.

Euromonitor International’s William Grant & Sons in Spirits company profile offers detailed strategic analysis of the company’s business, examining its performance in the alcoholic drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

• Get a detailed picture of the spirits industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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