Whisky / Whiskey Market in Western Europe to 2014 (Spirits)

Whisky / Whiskey Market in Western Europe to 2014 (Spirits) is a comprehensive resource for market and segment level data including value and volume from 2004 to 2014, and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Western Europe whisky / whiskey market.

• Identify key market segments by analyzing market size data (value & volume) for categories • Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14 • Identify key companies in the whisky / whiskey market in Western Europe and design M&A strategies by analyzing market share data • Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

• The whisky / whiskey market in Western Europe increased at a compound annual growth rate of 1.5% between 2004 and 2009. • The scotch whisky category led the whisky / whiskey market in Western Europe in 2009, with a share of 80.3%. • Leading player in whisky / whiskey market in Western Europe is Diageo plc.

• Which will be the fastest growing segment within the whisky / whiskey market in Western Europe? • How will the forecast growth differ from the historic growth exhibited by the whisky / whiskey market in Western Europe? • Which company accounted for the largest share of the Western Europe whisky / whiskey market in 2009? • How will consumption and expenditure patterns change from 2004 to 2014?

Table of contents

Chapter 1 Executive Summary
Summary category level: whisk(e)y

Chapter 2 Definition
Geographic coverage

Chapter 3 Category Analysis: Whisk(e)y
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES
Figure 1: Whisk(e)y, Western Europe, value by segment ($m), 2004-14
Figure 2: Whisk(e)y, Western Europe, category growth comparison, by value, 2004-14
Figure 3: Whisk(e)y, Western Europe, volume by segment (liters, million), 2004-14
Figure 4: Whisk(e)y, Western Europe, category growth comparison, by volume, 2004-14
Figure 5: Whisk(e)y, Western Europe, company share (top five companies) by volume (%), 2008-09
Figure 6: Whisk(e)y, Western Europe, distribution channels by volume (%), 2008-09
Figure 7: Annual data review process

LIST OF TABLES
Table 1: Whisk(e)y category definitions
Table 2: Whisk(e)y distribution channels
Table 3: Whisk(e)y, Western Europe, value by segment ($m), 2004-09
Table 4: Whisk(e)y, Western Europe, value forecast by segment ($m), 2009-14
Table 5: Whisk(e)y, Western Europe, volume by segment (liters, million), 2004-09
Table 6: Whisk(e)y, Western Europe, volume forecast by segment (liters, million), 2009-14
Table 7: Whisk(e)y, Western Europe, company share (top 20 companies) by volume (%), 2008-09
Table 8: Whisk(e)y, Western Europe, volume by company (liters, million), 2008-09
Table 9: Whisk(e)y, Western Europe, distribution channels by volume (%), 2008-09
Table 10: Whisk(e)y, Western Europe, volume by distribution channel (liters, million), 2008-09
Table 11: Whisk(e)y, Western Europe, expenditure per capita ($), 2004-09
Table 12: Whisk(e)y, Western Europe, forecast expenditure per capita ($), 2009-14
Table 13: Whisk(e)y, Western Europe, consumption per capita (liters), 2004-09
Table 14: Whisk(e)y, Western Europe, forecast consumption per capita (liters), 2009-14

Related research categories

By sector: Spirits, Whiskies (in Spirits)

By market: Europe