Whiskies market research

Scotch, Irish, Canadia, Japanese, American, Indian and many other sub-categories of the whisky market are all covered here. We have market analysis, data and future trends covered. As well as just-drinks' own brand of intelligence, many of the top suppliers have conducted key research into this very important spirits category. Emerging and mature markets are examined in detail as are global trends affecting the sector.

5 reports found


Date published


Global Scotch whisky insights

Global Scotch whisky insights

Contains just-released forecast data

This all-new report aims to deliver the most vital Scotch market-, consumer- and product-analysis in one easy-to-use package. We’ve taken a fresh look at how to deliver spirits category insight. This ...

October 2014


Whisky Traders (UK) - Industry Report

Whisky Traders (UK) - Industry Report

Plimsoll’s UK Whisky Traders (UK) analysis is the most definitive and accurate study of the UK Whisky Traders (UK) sector in 2013. The report is split into two sections and uses both a written and gr...

September 2014


Global market review of non-Scotch whiskies – forecasts to 2

Global market review of non-Scotch whiskies – forecasts to 2018

Latest edition

Non-Scotch whiskies in aggregate represent an enormous and growing category, with Irish whiskey in particular showing real momentum. With over 100 data tables and unique insight, this new joint IWSR/j...

March 2014


Mackmyra Svensk Whisky AB in Alcoholic Drinks (Sweden)

Mackmyra Svensk Whisky AB in Alcoholic Drinks (Sweden)

The strategic goal for 2019 is to take the step from being a small, craft distillery producer to a mid-size producer (compared to Scottish producers), establish a presence elsewhere in Western Europe,...

August 2013


Whiskies: Growth Opportunities in All Markets

Whiskies: Growth Opportunities in All Markets

The whiskies category is taking slow but stable steps up, resilient to negative economic conditions, helped by premiumisation trends and widening demographics. The premium appeal of the category on we...

November 2012


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