Whiskey (Whisky) in Sweden to 2014 (Spirits)

This databook provides key data and information on the Whiskey (Whisky) in Sweden (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data *Category level company and brand share as well as distribution share information for 2007 and 2008

• The whisk(e)y category was valued at SEK3,132.2m ($475.2m) in 2009, representing a CAGR of 1.1% since 2004. *By the end of 2014, the whisk(e)y category will be worth SEK3,335.m ($506m), with an expected CAGR of 1.3% between 2009 and 2014. *The whisk(e)y market volume totaled 8 million liters in 2009, representing a negative CAGR of 0.5% since 2004. *By the end of 2014, the whisk(e)y market will total 8.2 million liters, with an expected CAGR of 0.4% between 2009 and 2014. *The whisk(e)y market was led by Scotch whisky (representing 64.2% of the total value) followed by Canadian whiskey and Irish whiskey, with a 25.2% and 8.3% market share, respectively. American whiskey and other whisk(e)y constitute the remaining segments with a 2.2% and 0.1% market share, respectively. *Diageo plc is the market leader with a 29.2% share of the market. Whiskey (Whisky) in Sweden (Spirits)
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary category level: whisk(e)y

Chapter 2 Definition

Chapter 3 Category Analysis: Whisk(e)y
Value analysis (Swedish Krona), 2004-09
Value analysis (Swedish Krona), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Macroeconomic Profile
Macroeconomic Indicators

Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES
Figure 1: Whisk(e)y, Sweden, value by segment (SEKm), 2004-14
Figure 2: Whisk(e)y, Sweden, category growth comparison, by value, 2004-14
Figure 3: Whisk(e)y, Sweden, volume by segment (liters, million), 2004-14
Figure 4: Whisk(e)y, Sweden, category growth comparison, by volume, 2004-14
Figure 5: Whisk(e)y, Sweden, company share by volume (%), 2008-09
Figure 6: Whisk(e)y, Sweden, distribution channels by volume (%), 2008-09
Figure 7: Annual data review process

LIST OF TABLES
Table 1: Whisk(e)y category definitions
Table 2: Whisk(e)y distribution channels
Table 3: Whisk(e)y, Sweden, value by segment (SEKm), 2004-09
Table 4: Whisk(e)y, Sweden, value forecast by segment (SEKm), 2009-14
Table 5: Whisk(e)y, Sweden, value by segment ($m), 2004-09
Table 6: Whisk(e)y, Sweden, value forecast by segment ($m), 2009-14
Table 7: Whisk(e)y, Sweden, volume by segment (liters, million), 2004-09
Table 8: Whisk(e)y, Sweden, volume forecast by segment (liters, million), 2009-14
Table 9: Whisk(e)y, Sweden, brand share by volume (%), 2008-09
Table 10: Whisk(e)y, Sweden, volume by brand (liters, million), 2008-09
Table 11: Whisk(e)y, Sweden, company share by volume (%), 2008-09
Table 12: Whisk(e)y, Sweden, volume by company (liters, million), 2008-09
Table 13: Whisk(e)y, Sweden, distribution channels by volume (%), 2008-09
Table 14: Whisk(e)y, Sweden, volume by distribution channel (liters, million), 2008-09
Table 15: Whisk(e)y, Sweden, expenditure per capita (SEK), 2004-09
Table 16: Whisk(e)y, Sweden, forecast expenditure per capita (SEK), 2009-14
Table 17: Whisk(e)y, Sweden, expenditure per capita ($), 2004-09
Table 18: Whisk(e)y, Sweden, forecast expenditure per capita ($), 2009-14
Table 19: Whisk(e)y, Sweden, consumption per capita (liters), 2004-09
Table 20: Whisk(e)y, Sweden, forecast consumption per capita (liters), 2009-14
Table 21: Sweden population, by age group, 2004-09 (millions)
Table 22: Sweden population forecast, by age group, 2009-14 (millions)
Table 23: Sweden population, by gender, 2004-09 (millions)
Table 24: Sweden population forecast, by gender, 2009-14 (millions)
Table 25: Sweden nominal GDP, 2004-09 (SEKbn, nominal prices)
Table 26: Sweden nominal GDP forecast, 2009-14 (SEKbn, nominal prices)
Table 27: Sweden real GDP, 2004-09 (SEKbn, 2000 prices)
Table 28: Sweden real GDP forecast, 2009-14 (SEKbn, 2000 prices)
Table 29: Sweden real GDP, 2004-09 ($bn, 2000 prices)
Table 30: Sweden real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 31: Sweden consumer price index, 2004-09 (2000=100)
Table 32: Sweden consumer price index, 2009-14 (2000=100)

Related research categories

By sector: Spirits, Whiskies (in Spirits)

By market: Sweden (in Europe)